Starbooked

HORSERACINGSCHOOL

@horseracingschool · JA

HORSERACINGSCHOOL (@horseracingschool) is the official channel of the Japan Racing Association's jockey school, posting in Japanese. It has about 3,900 subscribers and a median of 4,500 views, though one helmet-camera video passed 1.5 million. The last upload was nearly eight years ago, in early 2019. Rate would be $150 to $250 per video. It is an institution, not an independent creator.

Why brands book HORSERACINGSCHOOL

Official JRA jockey school archive with one 1.5 million view helmet-camera hit

  • Median of 4,484 views, but one 2018 helmet-camera video reached about 1.5 million views.
  • Official school channel from the Japan Racing Association, per its description and linked website pages.
  • No uploads in about eight years; last video dated January 2019.
Best forhorse racing history or archive licensingJapanese racing culture campaigns
Watch forDormant institutional channel, not an independent creator, with low typical views and no sign of new posts.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Careers15%
Formats
helmet-camera race footage, mock race recordings
Tone
factual, formal
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
2 to 3 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to apply to the jockey schoolrace results and horses usedwhich students became professional jockeys
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan88%
🇺🇸 United States4%
🇰🇷 South Korea3%
LanguagesJapanese 92%English 8%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; descriptions only link to the school's site, blog and Twitter account.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Videos such as the 35th-term mock race helmet-camera clips show regulated training races with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k4.5k0
X–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2830 days ago.

JRA競馬学校の公式チャンネルです。 競馬学校HP http://www.jra.go.jp/school/ 競馬学校Twitter https://twitter.com/JRA_School 競馬学校Blog http://blog.jra.jp/school/
HORSERACINGSCHOOL's own profile description on YouTube

Are you HORSERACINGSCHOOL? Claim or remove this profile.

About HORSERACINGSCHOOL

HORSERACINGSCHOOL, at @horseracingschool, is the official YouTube channel of the Japan Racing Association's jockey school, according to its description and linked JRA pages. It posts Japanese-language helmet-camera footage from mock races held by student jockey classes at Nakayama and Tokyo racecourses, typically two to three minutes long.

The channel has about 3,900 subscribers and 3.0 million lifetime views across 121 videos. The median video draws about 4,500 views, but one 2018 clip passed 1.5 million, so the average is much higher than the median. The last upload was in January 2019, and the school's website notes that its blog stopped updating in 2022 in favor of social accounts. Audience figures are estimates.

No sponsored content was found. At $20 to $35 per 1,000 median views, the formula gives under $160, so the minimum of $150 to $250 per video applies, against a typical $10 to $30 CPM for paid ads. This is an institutional account, so any partnership would go through the JRA rather than a creator.

Written from HORSERACINGSCHOOL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HORSERACINGSCHOOL can edit or remove this page at any time.

Questions about HORSERACINGSCHOOL

How much does HORSERACINGSCHOOL charge for a sponsored video?

At a median of about 4,500 views the formula gives under $160, so the minimum of $150 to $250 per video applies. The channel is an institution that has not posted since 2019, so availability is unlikely.

What does HORSERACINGSCHOOL post about on YouTube?

Helmet-camera footage from mock races run by the JRA jockey school, with finishing orders and race details in Japanese. Most videos date from 2018 and early 2019, with none since.

How do I contact HORSERACINGSCHOOL for a brand deal?

No email is listed; the channel links to the JRA school site, blog and Twitter. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Expect to go through the JRA.

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