Starbooked

Hot Mess is hosted by Alix Earle, who shares vlogs, get-ready-with-me segments, behind-the-scenes content and guest interviews from her life in front of and behind the camera. The show has 55 episodes with a cadence of about one every 13 days and a median length of roughly 33 minutes. Estimated downloads are 50,000 to 80,000 per episode, with a rate range of $900 to $2,000 per episode for a host-read mid-roll ad. Its Apple Podcasts rating count is 2,836, the highest signal in the dossier.

Why brands sponsor Hot Mess

Reach a large, engaged lifestyle audience through a long-running personal vlog

  • Apple Podcasts shows 2,836 ratings with a 4.5 average, a strong signal of an engaged listener base
  • Recent episodes feature well-known guests such as Benson Boone, Nikki Glaser and Maura Higgins
  • Host-read segments fit naturally into the show's behind-the-scenes and beauty-focused format
Best forbeauty and skincare launchesfashion and apparel brandslifestyle brand awareness
Watch forThe explicit flag and frank guest conversations may not suit family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity Fan/Gossip35%
Fashion and Style20%
Careers5%
Travel10%
Food & Drink5%
Pets5%
Formats
solo vlog, interview, co-hosted banter
Tone
casual, upbeat
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple ratings_count of 2,836 maps to the 20,000 to 80,000 band, and the show's Podcast Index popularity of 9 and its named host's public profile support the upper part of the band.
Audience asks aboutWhat is Alix Earle doing in her daily lifeWhich celebrity guests join the Get Real With Me seriesHow Alix approaches fashion, beauty and her own products
Age
40%18-24
40%25-34
12%35-44
8%45+
Gender
75%women
25%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Reale Actives
Categories promoted
skincare
Affiliate links
No

The episode title 'The Making of Reale Actives' in the last 20 episodes points to a product tie-in, and no funding links are listed in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag set to 1, and the title 'Get Real With Me | Nikki Glaser' suggests frank comedic conversation.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 13 days.

Join Alix Earle as she shares her life in front and behind the camera — vlogs, GRWMs, special guests, and so much more.
Hot Mess's own show description from the podcast feed

Do you make Hot Mess? Claim or remove this page.

About Hot Mess

Hot Mess is a lifestyle podcast hosted by Alix Earle, who shares vlogs, get-ready-with-me segments, behind-the-scenes content and interviews with guests from her life in front of and behind the camera, according to the feed and the show description. The show has 55 episodes released about every 13 days, with a median episode length of roughly 33 minutes. Recent episodes include interviews with Benson Boone, Nikki Glaser and Madelyn Cline.

The show holds 2,836 Apple Podcasts ratings with a 4.5 average, which points to a large and engaged listener base. Listeners are estimated, not measured, to be mostly 18 to 34 and women, with an estimated 50,000 to 80,000 downloads per episode. The feed lists Reale Actives, a skincare brand, as the only sponsor visible in the last 20 episodes.

At an estimated $900 to $2,000 per episode for a host-read mid-roll, the show suits beauty, skincare and fashion brands looking for lifestyle reach, according to the feed data and the show description.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Hot Mess can edit or remove this page at any time.

Questions about Hot Mess

How much does Hot Mess charge for a podcast sponsorship?

The estimated rate for a host-read mid-roll is $900 to $2,000 per episode, based on an estimated 50,000 to 80,000 downloads per episode. Final pricing depends on the placement and the terms agreed with the show.

What is Hot Mess about?

Hot Mess is a lifestyle podcast hosted by Alix Earle that covers her vlogs, get-ready-with-me segments, behind-the-scenes content and guest interviews with celebrities.

How do I contact Hot Mess about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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