ほこあ (@hotcocoaym) is a Japanese YouTuber based in Japan who makes tech and gadget content, reviewing smartphones, smartwatches, and accessories with a focus on budget-conscious living. The channel has about 9,950 subscribers and a median of roughly 1,900 views per video, uploading about 50 videos per quarter, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.
Japanese gadget reviewer whose Shorts reach mobile-first tech buyers
- Median of about 1,900 views per video across 452 uploads, with a 90-day peak of 6,086 views on a case review
- About 50 uploads in the last 90 days, so a sponsored slot stays visible in the feed
- Affiliate links on most device reviews suggest viewers already click through to buy
Brand fit report
Content
- Formats
- YouTube Shorts product reviews, long-form device reviews, desk tour and setup videos, short vlogs
- Tone
- practical, casual
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for long-form reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- smartphones, smartphone accessories, tablets, smartwatches, power banks
- Affiliate links
- Yes
Recent descriptions link products through Amazon affiliate links (for example, the Galaxy Z Fold8 review), but no sponsored disclosures were found.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover smartphones, smartwatches, and tablets with no concerning content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 9.9k | 1.9k | 50 |
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶安いケースが欲しければNillkinさんがおすすめ｜Galaxy Z Fold8 #Amazon #Amazonプライム · 613 views
▶折りたたみスマホデビューはこれがいいのでは #shorts · 2.3k views
▶iPhone Duoの形状って読書に最適？ #shorts · 1k viewsLast three uploads, latest today.
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About ほこあ-Hot Cocoa-
ほこあ (@hotcocoaym) is a Japanese creator who posts gadget reviews and lifestyle content on YouTube, focusing on smartphones, smartwatches, tablets, and accessories for people living on a budget. Most output is YouTube Shorts under a minute, with occasional long-form reviews of around 8 to 12 minutes, and the channel has uploaded roughly 50 videos in the last 90 days.
The channel has about 9,950 subscribers and a median of around 1,900 views per video, with a few Shorts reaching several thousand views. Viewers are estimated to be mostly Japanese-speaking adults interested in mobile devices, and the audience appears to be a mix of adults in their twenties through forties. These figures are estimates based on channel data.
Brand work on the channel is limited to affiliate-linked product reviews, with no sponsored integrations found. Estimated rates are $150 to $250 per video, which works out to about $20 to $35 per 1,000 median views on long-form content, roughly two to three times typical paid ad CPMs of $10 to $30. This creator suits small Japanese brands in mobile accessories or budget tech.
Written from ほこあ-Hot Cocoa-'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ほこあ-Hot Cocoa- can edit or remove this page at any time.
Questions about ほこあ-Hot
How much does ほこあ charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 1,900 views. The creator has not published a rate card, so confirm pricing directly. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does ほこあ post about on YouTube?
ほこあ posts gadget reviews focused on smartphones, smartwatches, tablets, and accessories, aimed at people with limited budgets. Most videos are YouTube Shorts under a minute, with some longer reviews of around 8 to 12 minutes.
How do I contact ほこあ for a brand deal?
The channel description lists a business email for work requests. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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