Hot Metal Knives HMK (@hotmetalknives) is a Finnish bladesmith channel run by Thomas Rönnberg, who makes handmade knives and posts short shop clips. The channel has about 1,840 subscribers and a median of roughly 660 views per video, with about 50 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.
Finnish bladesmith with a dedicated knife-enthusiast audience for craft and EDC brands
- Median of about 660 views per video across 973 uploads shows a steady, loyal viewing base.
- Shorts make up 72% of the catalog, so brands can book cheap, short-form integrations.
- Engagement rate of 1.38% is strong for a channel of this size.
Brand fit report
Content
- Formats
- short vertical process clips, product close-ups, long-form shop trials
- Tone
- understated, technical
- Language
- FI
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Knife and blade content with edged-weapon imagery such as 'a strong case for revolvers.' and 'Reflector Scalpel Trials'; suitable for outdoor, craft, and knife-enthusiast placements only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest today.
Bladesmith/knifemaker: Thomas Rönnberg - - - https://www.instagram.com/hot_metal_knives/ (contact me here) - www.hotmetalknives.com
About Hot Metal Knives HMK
Hot Metal Knives HMK is run by Thomas Rönnberg, a Finnish bladesmith and knifemaker who also works under the brand name Hot Metal Knives, according to his website. The channel posts mostly short process clips, handle and sheath details, and product close-ups, with 72% of its videos in the Shorts format. Viewers are likely knife enthusiasts and makers, with an estimated majority in Finland and a predominantly male audience.
The channel uploads at a fast pace, with about 50 videos in the last 90 days, and a median of roughly 660 views per video. Sponsored integrations are estimated at $150 to $250 per video, which works out to a higher effective CPM than typical paid ads at $10 to $30 CPM, though the audience is narrow and highly targeted.
Brands in knife, steel, and outdoor-gear categories who want authentic maker credibility and a niche Finnish-speaking audience should consider booking this creator.
Written from Hot Metal Knives HMK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hot Metal Knives HMK can edit or remove this page at any time.
Questions about Hot
How much does Thomas Rönnberg charge for a sponsored video?
Thomas Rönnberg of Hot Metal Knives HMK is estimated to charge $150 to $250 per sponsored video, based on a median of roughly 660 views and a mostly Shorts catalog. Final rates depend on the format and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Thomas Rönnberg post about on YouTube?
Thomas Rönnberg posts short videos about handmade knives, including forging, handle construction, sheaths, and finished blade close-ups. His website describes him as a bladesmith and knifemaker. Most videos are under 30 seconds, and the channel is in Finnish with some English.
How do I contact Thomas Rönnberg for a brand deal?
Thomas Rönnberg lists Instagram as the contact route in his channel description, along with a website at hotmetalknives.com. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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