Hot Wheels TV is run by Mike Zarnock (@hotwheelstv), a US-based Hot Wheels expert and author. The channel covers Hot Wheels history, collecting, rare variations and car show coverage, with about 37,200 subscribers and roughly 2,000 median views per video. Uploads are sporadic, and sponsored integrations are estimated at $40 to $70 per video.
A niche Hot Wheels authority with a highly engaged collector audience
- Median of about 2,000 views per video with a 90th percentile near 8,200 views
- Hot Wheels expert with about 30,000 vehicles, per his personal website
- Roughly 2 uploads in the past year, so bookings depend on a slower pace
Brand fit report
Content
- Formats
- collection tour, unboxing and variation review, event coverage, interview
- Tone
- knowledgeable, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description links to a personal site that sells guides and merchandise.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover collecting, car shows and toy unboxing with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 37k | 2k | 0 |
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶My Hot Wheels Room Is Out of Control! | Rare, Vintage & Prot · 5.7k views
▶Adirondack Nationals 2025 | Lake George Turns Into a Hot Rod · 6.3k views
▶The First Hot Wheels Designers Speak | Larry Wood, Howard Re · 1.7k viewsLast three uploads, latest 299 days ago.
Welcome to Hot Wheels TV where we not only show you the history of Hot Wheels toy cars and Accessories but also show you some of the rarest Hot Wheels ever produced. Every episode is brought to you by Hot Wheels Expert Mike Zarnock. Mike is an American actor, published author, and internationally recognized expert on Hot Wheels® history and collecting. Producer and host of Hot Wheels TV, he is a three-time Hot Wheels Guinness World Record holder whose collection of approximately 30,000 Hot Wheels vehicles and memorabilia ranks among the largest in the world. The author of 14 books and hundreds
About Hot Wheels TV
Hot Wheels TV is a YouTube channel run by Mike Zarnock (@hotwheelstv), who his personal website describes as an American actor, published author and Hot Wheels expert. The channel covers Hot Wheels history, rare variation reviews, collection tours and car show coverage, usually in mid-length videos of 8 to 20 minutes.
According to the channel data, the channel has about 37,200 subscribers and roughly 2,000 median views per video, with a 90th percentile near 8,200 views. Uploads are infrequent, with about two in the past year. The audience is estimated to be mostly adult collectors, largely based in the United States.
Brands seeking to reach die-cast and toy collectors can consider this channel. Sponsored integrations are estimated at $40 to $70 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.
Written from Hot Wheels TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hot Wheels TV can edit or remove this page at any time.
Questions about Hot
How much does Mike Zarnock charge for a sponsored video?
Based on about 2,000 median views per long-form video, the estimated rate is $40 to $70 per sponsored video, at a CPM of $20 to $35 per 1,000 views. Exact pricing is not published and should be confirmed directly with the creator.
What does Hot Wheels TV post about on YouTube?
Hot Wheels TV covers Hot Wheels history, rare variation reviews, collection tours, unboxings and car show coverage. Most videos run 8 to 20 minutes and are aimed at die-cast collectors and car enthusiasts.
How do I contact Mike Zarnock for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's public contact email is listed on the channel, and boosted creators can be booked through Starbooked.