Starbooked

houseofgemsonline

@houseofgemsonline · US · EN

House of Gems (@houseofgemsonline), a US wholesale jewelry supplier based in Anaheim, California, posts short how-to videos on beaded jewelry making. The channel has about 23,100 subscribers, a median of 442 views per video, and uploads sporadically. Sponsored integration rates run about $150 to $250 per video.

Why brands book houseofgemsonline

Family-friendly jewelry-making channel with a tutorial audience ready to buy supplies

  • Median of 442 views per video across the last 30 uploads
  • Roughly 23,100 subscribers and about 3.3 million lifetime views
  • Short tutorials under one minute; 88 percent of uploads are Shorts
Best forcraft suppliesbeading tools and findingsjewelry kits
Watch forThe channel uploads rarely and median views are low, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion & Style20%
Shopping10%
Formats
short vertical how-to clips, 101 series tutorials, product showcase clips
Tone
instructional, upbeat
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific piece of jewelrywhich findings and supplies to buyhow to use jump rings, clasps and connectors
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
75%women
25%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
jewelry making supplies, beads, findings
Affiliate links
No

Video descriptions link to the brand's own store (houseofgems.com) rather than disclosing a third-party sponsor, so the channel's own product promotion is the main commercial activity.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged titles or descriptions in the last 30 videos; content is jewelry tutorials and holiday greetings.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube23k4420

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 250 days ago.

House of Gems, Inc.was established to provide quality beads, pearls, findings, pendants, chains and other jewelry making accessories at wholesale prices, directly to the consumer. If you have any questions, please email us at : info@houseofgems.com OUR ADDRESS: HOUSE OF GEMS, INC. DBA: WWW.HOUSEOFGEMS.COM 1672 W Lincoln Ave. Anaheim, CA 92801 U.S.A. Email: Social@houseofgems.com Phone: (657) 202-5949 Fax: (657) 224-2697
houseofgemsonline's own profile description on YouTube

Are you houseofgemsonline? Claim or remove this profile.

About houseofgemsonline

House of Gems (@houseofgemsonline) is the YouTube channel of House of Gems, Inc., a wholesale supplier of beads, pearls, findings, pendants and chains based in Anaheim, California. The channel posts mostly vertical Shorts showing how to make jewelry, along with a 101 series explaining findings such as jump rings, clasps and wire guardians. Most uploads run under a minute and are filmed in a low-production style.

The audience appears to be hobby jewelry makers in the United States, mostly women, though these are estimates only. Median views sit near 442 per video and the channel has about 23,100 subscribers. Upload pace has slowed, with one video in the past year and none in the last 90 days.

Brands looking for craft supply placements can expect a sponsored integration to cost about $150 to $250 per video. At that range the cost works out to roughly $20 to $35 CPM against median views, which is above the $10 to $30 CPM typical for paid ads. Brands selling beads, findings or kits to hobbyists should book this channel.

Written from houseofgemsonline's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. houseofgemsonline can edit or remove this page at any time.

Questions about houseofgemsonline

How much does House of Gems charge for a sponsored video?

Based on its median of 442 views and its short-form format, a sponsored video from House of Gems is estimated at $150 to $250 per video. Rates are estimates derived from channel metrics, not a published price list.

What does House of Gems post about on YouTube?

The channel posts short how-to videos on making jewelry, including earrings, bracelets and necklaces, plus a 101 series on jewelry findings. Most videos are under a minute and show the finished piece with a brief tutorial.

How do I contact House of Gems for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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