Starbooked

Ховарт & Hovart (@hovart_company), a Russian channel run by the company HOVART, posts short videos about industrial confectionery and bakery equipment. The channel has about 2,900 subscribers and a median of roughly 770 views per video, with about 7 uploads in the past year. Sponsored integrations are not offered; the company's own product demos are the content.

Why brands book Ховарт

Reach Russian bakery and confectionery equipment buyers through a manufacturer's channel

  • Channel has about 2,900 subscribers and 87 uploads, with a median of roughly 770 views per video.
  • Recent production line clips reach up to about 2,400 views, showing a niche but engaged b2b audience.
  • Mostly short, low-cost clips, so a sponsored integration would be priced at the Shorts rate, about $150 to $250 per video.
Best forb2b equipment launchesbakery and confectionery suppliers
Watch forUpload pace has slowed to about 7 videos per year, and the audience is small and Russian-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Food70%
Business30%
Formats
equipment demonstration clips, product showcase shorts, production line walkthroughs
Tone
technical, promotional
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutprice and delivery of specific machineswhich equipment suits a small bakery or confectionery workshophow to launch a production line for a given product
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
25%women
75%men
Countries
Russia90%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
confectionery equipment, bakery equipment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes the company's own equipment, for example 'Профессиональное оборудование для дрожжевой выпечки'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is industrial equipment demonstrations with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.9k7700

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 157 days ago.

Ховарт - Официальный канал компании HOVART | ООО"ХОВАРТ" ✅ Наша компания занимаемся производством, продажей кондитерского оборудования, а так же автоматизацией и оптимизацией кондитерских и хлебопекарных производств. За время существования, компания стала экспертом в сфере оснащения автоматическими производственными линиями. ✅ Производим кондитерское оборудование: машины тестоотсадочные для производства: пряника, печенья, машины конфетоформующие, оборудование для глазирования и декорирования кондитерских изделий, оборудование для производства мармелада и зефира, тоннельные кондитерские печи,
Ховарт & Hovart's own profile description on YouTube

Are you Ховарт & Hovart? Claim or remove this profile.

About Ховарт & Hovart

Ховарт & Hovart is the official YouTube channel of HOVART, a Russian company that makes and sells confectionery and bakery equipment and automates production lines. The channel posts very short demonstrations of machines such as dough dividers, marshmallow lines, tunnel ovens and cookie sandwich machines, mostly without a presenter. Uploads are infrequent, about seven in the past year, and the typical video has a median of roughly 770 views. The audience appears to be small Russian-speaking bakery and confectionery business owners, though this is an estimate based on the content and language.

The channel carries no third-party sponsorships; its videos promote the company's own product line and link to its catalogue. A sponsored integration would be priced at the Shorts rate of $4 to $8 per 1,000 median views, or roughly $150 to $250 per video. That is well below the $10 CPM typical of paid ads only in the sense that the figure is a rate per video, not a placement cost; buyers should compare it against paid reach carefully.

This channel suits equipment suppliers and manufacturers who want to reach Russian-speaking bakery and confectionery buyers with short product demonstrations.

Written from Ховарт & Hovart's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ховарт & Hovart can edit or remove this page at any time.

Questions about Ховарт

How much does Ховарт & Hovart charge for a sponsored video?

Based on a median of roughly 770 views and a Shorts-heavy catalogue, a sponsored video is estimated at about $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Ховарт & Hovart post about on YouTube?

The channel posts short videos of confectionery and bakery equipment, including dough mixers, marshmallow lines, cookie sandwich machines and automated production lines. Most clips run under a minute and have no on-camera host.

How do I contact Ховарт & Hovart for a brand deal?

Contact details are listed on the channel's website. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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