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How Did We Get Weird with Vanessa Bayer and Jonah Bayer

Hosted by Vanessa Bayer, Jonah Bayer

How Did We Get Weird, hosted by Vanessa Bayer and Jonah Bayer, is a comedy interview podcast in which the siblings and guests revisit childhood toys, trends and habits. It has 252 episodes, released weekly, with a median length of about 64 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of about $90 to $630 per episode.

Why brands sponsor How Did We Get Weird with Vanessa Bayer and Jonah Bayer

Nostalgic comedy interviews with a loyal, highly rated audience

  • Apple Podcasts rating of 4.7 from 719 ratings, with 650 five-star reviews
  • Weekly episodes of about an hour with recurring celebrity guests from music and comedy
  • Hosted by siblings Vanessa Bayer and Jonah Bayer, a format built on shared childhood memories
Best forBrand awareness for consumer products tied to childhood or the 1980s and 1990sEntertainment and streaming launches
Watch forThe feed is flagged explicit, so brands with a strict family-friendly policy should check episodes first.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Music15%
Pop Culture25%
Formats
celebrity interview, co-hosted banter, nostalgia segment
Tone
playful, sincere
Language
English
Production
Clean, edited audio
Typical length
55 to 70 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: Apple Podcasts ratings_count of 719 places the show in the 200 to 1,000 band, shifted for the feed being under five years old, with a Podcast Index popularity of 9, a weekly cadence, Art19 hosting and a named comedy network publisher.
Audience asks aboutWhich childhood toys and trends are being discussedWhich guest is appearing this weekWhere to get tickets for live episodes
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
50%women
50%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the only promotion is for the show's own live tour in Cleveland.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed is flagged explicit (value 1), and the episodes are comedy interviews with guests who may use strong language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 94 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Before sibling duo Vanessa Bayer and Jonah Bayer took the comedy, music and general world by storm, they were just some lil weirdo kids. Joined by exciting guests who also started out this way, they reminisce about everything from toys to trends on How Did We Get Weird? Unless you’re a monster, you’ll want to listen to this nostalgia-filled, hilarious and surprisingly sweet podcast where they…
How Did We Get Weird with Vanessa Bayer and Jonah Bayer's own show description from the podcast feed

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About How Did We Get Weird with Vanessa Bayer and Jonah Bayer

How Did We Get Weird is a comedy interview podcast hosted by siblings Vanessa Bayer and Jonah Bayer, according to the show's RSS feed and its art19 page. Each episode pairs the hosts with a guest to reminisce about childhood toys, trends and everyday experiences, and the feed lists 252 episodes released roughly every seven days. Typical episodes run around an hour.

The show has a 4.7 average rating from 719 ratings on Apple Podcasts, with most reviews at five stars. Based on those signals, listeners are estimated to be adults in their twenties through forties, mostly in the United States. The show is flagged explicit in its feed. No sponsors were found in the recent feed.

Estimated downloads are 5,000 to 25,000 per episode. A host-read mid-roll spot is estimated at about $90 to $630 per episode, suiting brands in entertainment, consumer nostalgia products and streaming. Source: the show's RSS feed, art19 page and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How Did We Get Weird with Vanessa Bayer and Jonah Bayer can edit or remove this page at any time.

Questions about How Did We Get Weird with Vanessa Bayer and Jonah Bayer

How much does How Did We Get Weird charge for a podcast sponsorship?

Estimated host-read rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on ad placement and the terms agreed with the show.

What is How Did We Get Weird about?

It is a comedy interview podcast in which hosts Vanessa Bayer and Jonah Bayer talk with guests about childhood toys, trends and memories. Episodes are released weekly and run about an hour.

How do I contact How Did We Get Weird about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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