Starbooked

How Is This Better? is hosted by Akilah Hughes and covers American politics, technology, culture and society, critically examining claims made by public figures and tech companies. The show has 47 episodes released roughly weekly, with a median episode length of about 27 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor How Is This Better?

Politically engaged, culturally literate listeners who take critical commentary seriously

  • Weekly episodes of about 27 minutes build a steady, returning audience.
  • Recent topics span politics, AI, sports betting and pop culture, giving a broad reach.
  • Apple Podcasts shows 272 ratings averaging 4.6 stars, a strong sign of engaged listeners.
Best forconsumer tech and AI toolsbooks, media and subscription servicesawareness campaigns for civic causes
Watch forPolitical content is high, so sponsors should review the topics before booking a given episode.

Brand fit report

Content

Topics, IAB taxonomy
Politics35%
Pop Culture25%
Technology & Computing20%
Society20%
Formats
solo monologue, narrative, bonus replay episodes
Tone
critical, witty
Language
English
Production
Clean, edited audio
Typical length
20 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 272 Apple ratings on a show under two years old, shifted one band up from the 50 to 200 band, with weekly cadence, Megaphone hosting and a Podcast Index popularity of 6.
Audience asks aboutIs the current political or tech hype justified?How did a specific cultural trend or scandal happen?What can listeners do about the issues raised?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Episodes discuss gun violence and partisan figures such as Donald Trump in titles like 'We Stopped Talking About Gun Control – The Shootings Never Stopped', and the feed is not flagged explicit, so political content is rated high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence37 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 9 days ago, a new one about every 7 days.

We're constantly bombarded by grifters who claim to have all the solutions. From Donald Trump promising to "make America great" to tech bros who say they're making the world a "better place." Akilah Hughes has had enough. She's finally asking...How Is This Better?
How Is This Better?'s own show description from the podcast feed

Do you make How Is This Better?? Claim or remove this page.

About How Is This Better?

How Is This Better? is a weekly society and culture podcast from COURIER, hosted by Akilah Hughes according to the show's feed. Each episode questions claims made by politicians, tech figures and cultural influencers, covering American politics, AI, sports and entertainment. The feed lists 47 episodes with a median length of about 27 minutes, and the Apple Podcasts listing shows 272 ratings averaging 4.6 stars.

Listeners are estimated, not measured, to be mostly adults in the United States, with an estimated 5,000 to 25,000 downloads per episode. The show has no sponsors visible in the feed or on Apple Podcasts. Based on the estimated audience, a host-read ad would be priced at roughly $90 to $625 per episode.

The show suits brands in technology, media and civic causes that want to reach an audience interested in current affairs. Brands that are comfortable with political content and critical commentary are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How Is This Better? can edit or remove this page at any time.

Questions about How Is This Better?

How much does How Is This Better? charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625 per episode. Actual rates depend on the agreement with the show.

What is How Is This Better? about?

The show is a weekly society and culture podcast that critically examines claims by politicians, tech figures and cultural influencers. Topics include American politics, AI, sports and pop culture.

How do I contact How Is This Better? about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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