How to Decorate, hosted by Caroline McDonald and produced by the Ballard Designs team, covers interior design through interviews with designers and the team's own home projects. The show has 501 episodes released weekly, typically about 62 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of about $90 to $620 per episode.
Engaged home decor listeners hearing designers recommend furnishings weekly
- 501 episodes released weekly, with a median run time of about 62 minutes.
- Apple Podcasts shows 828 ratings averaging 4.4 stars across ten years of listening.
- Interviews with working interior designers give the show a credible, expert tone for home brands.
Brand fit report
Content
- Formats
- interview, solo monologue, Q&A
- Tone
- informative, warm
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 50 to 70 minutes
Audience
Commercial
- Brands seen
- Ballard Designs
- Categories promoted
- home furnishings, home decor
- Affiliate links
- No
The publisher is Ballard Designs, a home furnishings brand, and the episode titles feature designers and Monrovia Plants, but no sponsor mentions appear in the feed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover design interviews and gardening tips with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.howtodecorate.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1169014616 |
| RSS feed | feeds.megaphone.fm/BDS9462352629 |
Benchmark score: 97 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Ep. 487: Corine Maggio | 2026-10-14 | 54 min |
| Ep. 486: Alton Laday & Olivia Westbrooks | 2026-10-06 | 53 min |
| Ep. 485: Ben Pentreath's New Book | 2026-09-29 | 1 h 13 min |
| Ep. 484: Scott Sottile | Ferguson & Shamamian | 2026-09-22 | 1 h 5 min |
| Ep. 483: Annie Meyers-Shyer & This Oak House | 2026-09-15 | 58 min |
| Ep. 482: Entertaining with a Side of Chaos with India Hicks | 2026-09-08 | 54 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
We want to teach you how to decorate! We'll help you unleash your inner decorator with interviews from interior designers, sharing the trials and triumphs from our own homes, and answering your burning decorating questions. Brought to you from the Ballard Designs team.
About How to Decorate
How to Decorate is a weekly podcast from Ballard Designs, hosted by Caroline McDonald, that teaches home decorating through interviews with interior designers and the team's own home projects. Per the show's RSS feed and website, it has released 501 episodes with a typical run time of about 62 minutes.
Listeners are likely design-minded homeowners, and the show's Apple Podcasts page shows 828 ratings averaging 4.4 stars. Audience size is an estimate: roughly 5,000 to 25,000 downloads per episode. No sponsors appear in the feed.
A sponsor could expect a host-read placement at about $90 to $620 per episode, depending on the audience estimate. Home furnishings, paint and textile brands are the strongest fit for this audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How to Decorate can edit or remove this page at any time.
Questions about How to Decorate
How much does How to Decorate charge for a podcast sponsorship?
Estimated host-read rates are about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the show's own terms.
What is How to Decorate about?
How to Decorate is a weekly podcast from Ballard Designs about home decorating, featuring interior designer interviews, home projects and decorating questions answered by the team.
How do I contact How to Decorate about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in interior design, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Dear Alice | Interior Designpodcast | interior designhome decor | 15k | – | $90–620 | 100 |
Decorating Tips and Trickspodcast | home decorinterior design | 15k | – | $90–620 | 96 |
| interior designsmall business | 50k | – | $360–2000 | 96 | |
Business of Home Podcastpodcast | interior designhome furnishings | 15k | – | $90–620 | 89 |
The Interior Collectivepodcast | interior designsmall business marketing | 5k | – | $40–200 | 86 |
| architecturedesign | 15k | – | $90–620 | 84 |