How to Touch Grass
How to Touch Grass, a serial show from The Atlantic, examines how technology, attention and social life shape the way people live. It has 65 episodes released weekly, with typical episodes running about 37 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated). Host-read mid-roll rates are about $360 to $2,000 per episode (estimated), and the show is listed on Apple Podcasts with 1,469 ratings.
A high-production Atlantic show reaching thoughtful listeners on technology and wellbeing
- Weekly episodes of about 37 minutes keep an ad slot in a steady, predictable rhythm.
- Apple Podcasts shows 1,469 ratings averaging 4.1 stars, a sign of an engaged listener base.
- Themes of attention, AI and community suit brands in wellness, learning and digital tools.
Brand fit report
Content
- Formats
- narrative, interview, solo monologue
- Tone
- thoughtful, reflective
- Language
- English
- Production
- Studio production
- Typical length
- 30 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles such as 'How to Know What's Really Propaganda' touch on political subjects but no explicit flag is set.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.theatlantic.com/podcasts/how-to-build-a-happ… |
| Apple Podcasts | podcasts.apple.com/podcast/id1587046024 |
| RSS feed | feeds.megaphone.fm/howto |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| What It Takes to Reclaim Your Attention Span | 2026-08-24 | 40 min |
| Why Learn Something That a Machine Can Do for You? | 2026-08-17 | 33 min |
| The Internet Is More Image-Focused Than Ever | 2026-08-10 | 37 min |
| How AI Could Make People More Anxious | 2026-08-03 | 28 min |
| The Power of Pre-Internet Nostalgia | 2026-07-27 | 37 min |
| Introducing How To Touch Grass | 2026-07-06 | 2 min |
Last six episodes from the show's feed, latest 56 days ago, a new one about every 7 days.
It may be time to rethink our relationships with our devices.
About How to Touch Grass
How to Touch Grass is a serial podcast from The Atlantic that explores how technology, attention and social life shape everyday living. The show runs 65 episodes on a weekly cadence, with typical episodes lasting about 37 minutes. The feed and the show's Apple Podcasts listing describe it as an education and self-improvement show, and it is hosted on Megaphone.
According to Apple Podcasts, the show has 1,469 ratings with an average of 4.1 stars. Listeners are estimated, not measured, to be mostly adults in the United States, with a broad age spread from 18 to 45 and older. The feed does not name individual hosts, and the show carries no visible sponsor mentions in its recent episodes.
At an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be priced at roughly $360 to $2,000 per episode. The show suits wellness, learning and digital-tool brands that want a thoughtful, editorially rigorous environment.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How to Touch Grass can edit or remove this page at any time.
Questions about How to Touch Grass
How much does How to Touch Grass charge for a podcast sponsorship?
Estimated host-read mid-roll rates are about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the show's own terms.
What is How to Touch Grass about?
The show explores how technology, attention, AI and community affect how people live. Its episodes run about 37 minutes and are released weekly by The Atlantic.
How do I contact How to Touch Grass about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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