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How We Roll Podcast

Podcast · howwerollpodcast.com · EN
Hosted by Joe Trier

How We Roll Podcast, hosted by Joe Trier, is a UK and Ireland based tabletop role-playing game show covering Call of Cthulhu 7e, D&D and AlienRPG. It has 530 episodes, released roughly every two weeks, with a median length of about 62 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a sponsorship rate of about $40 to $200 per episode.

Why brands sponsor How We Roll Podcast

Loyal UK and Ireland tabletop RPG audience across a 530-episode back catalogue

  • 530 episodes since 2015 give a deep, long-running catalogue with an active recent release schedule.
  • Apple Podcasts shows 318 ratings averaging 4.8 out of 5, signalling a highly engaged listener base.
  • Hobby-focused listeners are a natural fit for tabletop, gaming, and fiction-adjacent product categories.
Best fortabletop gaming accessoriesgaming and hobby subscriptions
Watch forExplicit language and horror themes limit suitability for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming80%
Books and Literature20%
Formats
actual play, co-hosted banter, narrative
Tone
playful, irreverent
Language
English
Production
Clean, edited audio
Typical length
50 to 62 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 318 Apple ratings on a show over ten years old suggests the 2,000 to 8,000 band, supported by a 530-episode back catalogue, weekly-to-biweekly cadence, a Podcast Index popularity of 9 and no named sponsors.
Audience asks aboutwhich game system is being playedhow to start playing tabletop RPGswhen the next campaign arc begins
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
30%women
70%men
Countries
🇬🇧 United Kingdom60%
🇮🇪 Ireland10%
🇺🇸 United States30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

The feed carries an explicit flag and episode titles include 'Ah Fuck', indicating strong language; horror-themed Call of Cthulhu content involves moderate violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 13 days.

Professionally produced, UK and Ireland based RPG Podcast, playing Call of Cthulhu 7e, D&d and currently AlienRPG
How We Roll Podcast's own show description from the podcast feed

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About How We Roll Podcast

How We Roll Podcast is a tabletop role-playing game show hosted by Joe Trier, as described on the show's feed and Apple Podcasts listing. It covers Call of Cthulhu 7e, D&D and AlienRPG, presented as a professionally produced UK and Ireland based RPG podcast.

The show has 530 episodes, released roughly every two weeks, with episodes typically running around 62 minutes. The Apple Podcasts listing shows 318 ratings averaging 4.8 out of 5. Audience figures are estimates only, placed at about 2,000 to 8,000 downloads per episode, mostly from the UK, Ireland and the United States.

No sponsors were seen in the feed. Based on the estimated audience, a host-read mid-roll would be priced at about $40 to $200 per episode, suiting tabletop gaming accessories and hobby brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How We Roll Podcast can edit or remove this page at any time.

Questions about How We Roll Podcast

How much does How We Roll Podcast charge for a podcast sponsorship?

Estimated pricing for a host-read mid-roll is about $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per 1,000 downloads. Actual rates are set with the show.

What is How We Roll Podcast about?

How We Roll Podcast is a UK and Ireland based tabletop role-playing show covering Call of Cthulhu 7e, D&D and AlienRPG, hosted by Joe Trier, with 530 episodes since 2015.

How do I contact How We Roll Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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