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How We Survive

Hosted by Molly Wood, Amy Scott, Kai Ryssdal

How We Survive, from Marketplace, is a serial podcast on climate solutions, covering lithium extraction, Miami real estate, geoengineering and food. It has 83 episodes, released roughly weekly, with a median length of about 25 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of about $360 to $2,000 per episode.

Why brands sponsor How We Survive

Engaged public-radio audience in a high-rated climate solutions podcast from Marketplace

  • Apple Podcasts shows 1,407 ratings averaging 4.8 stars, a strong signal of listener loyalty.
  • Weekly episodes with a median length near 25 minutes give sponsors a consistent slot.
  • Covers climate-adjacent topics like food, energy and home resilience that suit sustainability-minded brands.
Best forsustainable home and energy productsfood and grocery brands with eco-positioning
Watch forPublic media outlet with editorial standards; sponsor copy may need to fit newsroom guidelines.

Brand fit report

Content

Topics, IAB taxonomy
Environment60%
Business and Finance25%
Food and Drink15%
Formats
narrative, interview, explainer, Q&A
Tone
investigative, accessible
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: 1,407 Apple Podcasts ratings with 4.8 average, 83 episodes, weekly cadence, Marketplace publisher and public radio hosting, and high Podcast Index popularity (9).
Audience asks aboutWhich climate solutions actually work?What are the economic costs and winners of climate policy?How can I reduce my personal climate impact at home and in food choices?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Marketplace
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Marketplace, a public media outlet, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover climate policy, the EPA endangerment finding and geoengineering, which touch on contested political debate but no explicit content is flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 75 days ago, a new one about every 7 days.

“How We Survive” is an award-winning podcast from Marketplace about the messy business of climate solutions. From the glitz and glam of Miami to the punishing Arizona desert, to a sinking island that our national security depends on, every season, we take listeners on an adventure. We explore the innovative, surprising, and occasionally disturbing ways that people are navigating solutions to a…
How We Survive's own show description from the podcast feed

Do you make How We Survive? Claim or remove this page.

About How We Survive

How We Survive is a serial podcast from Marketplace that explores climate solutions through long-form reporting. Recent seasons have examined lithium extraction with Molly Wood, Miami real estate and sea level rise with Amy Scott, and the U.S. military's emissions with host Kai Ryssdal, according to the show's feed and website. Episodes arrive roughly weekly, with a median length of about 25 minutes, and the show has 83 episodes in its feed.

The show also runs a spin-off, Burning Questions, which answers listener questions about practical climate choices such as food, home upgrades and staying hopeful. Apple Podcasts lists 1,407 ratings with a 4.8 average, according to the Apple Podcasts listing. Listeners are likely adults interested in climate and business news; these audience figures are estimates, not published data.

No sponsors are named in the feed, and the show is published by Marketplace. An estimated 20,000 to 80,000 downloads per episode would suggest a rate of about $360 to $2,000 per mid-roll host-read spot. Sustainability-focused brands and food companies with eco positioning are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How We Survive can edit or remove this page at any time.

Questions about How We Survive

How much does How We Survive charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000. The show's own rates are not published in the feed.

What is How We Survive about?

How We Survive is a Marketplace podcast about climate solutions, covering topics such as lithium mining, real estate, geoengineering and food. It releases roughly weekly episodes.

How do I contact How We Survive about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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