Starbooked

Howard Johnson

@howardrjohnson · GB · EN

Howard Johnson (@howardrjohnson), based in the UK, runs a dormant channel of BBC News reports on Philippine politics, society and COVID-19. About 7,900 subscribers, roughly 2,100 median views per video, no uploads in the past year. Estimated sponsored rate $150 to $250 per video.

Why brands book Howard

Established BBC News reporter channel with proven spikes in reach

  • Median of 2,073 views per video across 142 uploads
  • Top video reached 675,654 views in April 2020
  • Only 0.02 Shorts share, so long-form pricing applies
Best fornews-adjacent brand awarenesstravel or regional brands targeting Philippines audiences
Watch forNo uploads in over a year; the channel is dormant and would need a reactivation commitment.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Health10%
Formats
news package, interview clip, documentary excerpt
Tone
informative, serious
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
2 to 4 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 49 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutPhilippine election coverageCOVID-19 situation in ManilaSouth China Sea disputes
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
Philippinesnull%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicshigh

Family friendly
Coverage of Philippine drug war killings and political succession, for example 'Murders... spreading faster than the virus', carries violence and political content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.9k2.1k0

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1518 days ago.

BBC News reports by Howard Johnson. Follow me on Instagram: @HowardRJohnson Contact: howardrjohnson@gmail.com Abusive language recorded and then passed onto authorities.
Howard Johnson's own profile description on YouTube

Are you Howard Johnson? Claim or remove this profile.

About Howard Johnson

Howard Johnson (@howardrjohnson) is a UK-based channel posting BBC News reports, according to the channel description. The videos are mostly short news packages and documentary excerpts, with a clear focus on the Philippines: elections, COVID-19 in Metro Manila, and South China Sea coverage. Most uploads date from 2020 to 2022.

The channel has about 7,920 subscribers and roughly 4 million lifetime views. Median views per video are about 2,073, with a few high performers, notably a 2020 report that reached about 675,000 views. Audience composition is not reliably measurable from this data; the viewer base is likely English-speaking and interested in Philippine news, though this is an estimate.

Sponsored integrations are estimated at $150 to $250 per video, based on the long-form rate of $20 to $35 per 1,000 median views, with a floor applied. That equals a CPM of $20 to $35, compared with the $10 to $30 CPM typical for paid ads. Brands should note the channel has been inactive for over a year.

Written from Howard Johnson's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Howard Johnson can edit or remove this page at any time.

Questions about Howard

How much does Howard Johnson charge for a sponsored video?

Estimated rate is $150 to $250 per video, based on the channel's median of about 2,073 views and long-form pricing. This is an estimate, not a published rate card. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Howard Johnson post about on YouTube?

According to the channel description, Howard Johnson posts BBC News reports. Recent uploads focus on Philippine politics, the 2022 elections, COVID-19 coverage in Manila and South China Sea disputes. Most videos are two to four minutes long.

How do I contact Howard Johnson for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. Because the channel has had no uploads in over a year, confirm current availability before planning a campaign.

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