Starbooked

HPSI SG (@hpsisg) is a Singapore channel run by the High Performance Sport Institute, posting interviews, career talks and athlete-support content. It has about 1,060 subscribers and a median of 82 views per video. Uploads have paused for over a year, and a sponsored integration is estimated at $150 to $250 per video.

Why brands book HPSI

Trusted Singapore sport institute channel for athlete wellbeing and sport careers

  • Median of 82 views per video, with a 90th percentile of 207
  • Long-form interviews averaging over 8 minutes, suited to deep topics
  • No sponsored content to date, so a first partner would stand out
Best forsport equipment and apparelwellbeing and nutrition productseducation and career programs
Watch forAudience is small and uploads stopped over a year ago; confirm activity before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports60%
Careers25%
Health & Fitness15%
Formats
long-form interviews, panel and conference recaps, online course episodes
Tone
informative, earnest
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 30 minutes, with some interviews over 1 hour

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks abouthow athletes balance school or work with trainingwhat career paths exist in sport sciencehow to support a young athlete's wellbeing
Age
30%18-24
35%25-34
25%35-44
10%45+
Gender
50%women
50%men
Countries
🇸🇬 Singapore80%
🇲🇾 Malaysia5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Interview and conference content with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k820
Instagram–––

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 597 days ago.

High Performance Sport Institute (HPSI) endeavours to be a sport institute of significance where we provide the best support to Team Singapore athletes, so that they can perform at their maximum potential, to fulfil their sporting aspirations and to inspire the Singapore Spirit. HPSI Website: www.hpsi.spex.sg Instagram: https://www.instagram.com/hpsi_sg?igsh=NGZrNGdob2k3NXps Facebook: https://www.facebook.com/share/18rVxe1K7G/?mibextid=wwXIfr Team Singapore Website: https://www.teamsingapore.sg/ Instagram: https://www.teamsingapore.sg/ Facebook: https://www.facebook.com/share/1CA6xrN8T1/
HPSI SG's own profile description on YouTube

Are you HPSI SG? Claim or remove this profile.

About HPSI SG

HPSI SG (@hpsisg) is the YouTube channel of the High Performance Sport Institute in Singapore, according to its channel description and its teamsingapore.sg pages. The channel posts interviews with national athletes, staff career profiles, and recaps of youth sport conferences, often in long-form format.

The channel has about 1,060 subscribers and roughly 152,000 lifetime views. Estimates suggest viewers are mostly Singapore-based adults, with many likely coaches, parents and students in sport. Uploads have paused since early 2025, so reach today is modest.

Brand work is limited to institutional content, and no sponsorships are on record. Estimated rates are $150 to $250 per video, equal to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands in sport, wellbeing or education who want a credible local audience should consider it.

Written from HPSI SG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HPSI SG can edit or remove this page at any time.

Questions about HPSI

How much does HPSI SG charge for a sponsored video?

Based on a median of 82 views, an estimated sponsored integration costs about $150 to $250 per video, which is the minimum rate band. Rates are estimates and depend on the scope of the integration and current channel activity.

What does HPSI SG post about on YouTube?

HPSI SG posts long-form interviews with Singapore national athletes, career interviews with sport science staff, and recaps of youth sport conferences. Much of the content covers athlete transitions, wellbeing and coaching.

How do I contact HPSI SG for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is boosted before reaching out.

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