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Human Rights Campaign

@hrcmedia · US · EN

Human Rights Campaign (@hrcmedia), a United States civil rights organization working for LGBTQ+ equality, publishes short videos on politics, advocacy and events. The channel has about 96,000 subscribers, a median of roughly 1,100 views per video and uploads around 50 videos per year. Sponsored integrations would be priced at $150 to $250 per video, reflecting its low view counts.

Why brands book Human

Reach an engaged LGBTQ+ advocacy audience around the 2026 midterm elections

  • Median of roughly 1,100 views per video across about 50 uploads a year
  • Around 96,000 subscribers, with a 4.9% engagement rate
  • 44% of uploads are Shorts, which are priced at a lower CPM
Best fornonprofit and civic campaignsLGBTQ+-inclusive consumer brands seeking values alignment
Watch forPolitical content is high-intensity; brand fit requires careful review of the specific topic.

Brand fit report

Content

Topics, IAB taxonomy
Politics55%
Society35%
Lifestyle10%
Formats
short vertical clips, event highlights, interview clips
Tone
earnest, urgent
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement4.9%
Likes and comments per view on recent videos
Audience asks abouthow to vote and register in upcoming electionswhat anti-trans legislation is being passedhow to support LGBTQ+ equality locally
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Recent titles such as "Justice for Renee Good #ReneeGood #ICEOut" and "Morning Joe calls out Republican obsession with trans people" are openly partisan and cover contested political topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube96k1.1k50
X–––
Instagram–––
TikTok–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1 days ago.

The Human Rights Campaign is the nation's largest civil rights organization working to achieve LGBTQ+ equality, helping all Americans get free to live their truth without fear, and with equality under the law. We empower our 3.6 million members and supporters -- and more than 74 million Equality Voters-- to be visible, be vocal, and help us make workplaces, schools, politics, and policies across America work for everyone. Follow us! Facebook: https://www.facebook.com/humanrightscampaign Twitter: https://twitter.com/hrc Instagram: https://www.instagram.com/humanrightscampaign/ TikTok: https:/
Human Rights Campaign's own profile description on YouTube

Are you Human Rights Campaign? Claim or remove this profile.

About Human Rights Campaign

Human Rights Campaign (@hrcmedia) is the YouTube channel of the United States civil rights organization working for LGBTQ+ equality. Its videos are short, mostly on camera, and focus on elections, policy fights, event highlights and personal coming-out stories. The channel posts about 50 videos a year, many of them vertical Shorts under 90 seconds.

The audience is estimated to be mostly American adults interested in civic participation and LGBTQ+ rights, with a roughly even split between men and women. These figures are estimates rather than platform-reported data. Recent uploads have drawn a median of about 1,100 views each.

The channel has no sponsored integrations in its recent history. Based on its median views, a sponsored video would be priced at $150 to $250, which works out to a CPM of $20 to $35 per 1,000 views, compared with a typical paid-ad CPM of $10 to $30. Nonprofits and values-aligned brands looking for a specific advocacy audience should consider booking it.

Written from Human Rights Campaign's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Human Rights Campaign can edit or remove this page at any time.

Questions about Human

How much does Human Rights Campaign charge for a sponsored video?

Based on its median views of about 1,100 per video, a sponsored integration would be priced at roughly $150 to $250 per video. That works out to a CPM of about $20 to $35 per 1,000 views for long-form content, which is higher than typical paid-ad CPMs of $10 to $30.

What does Human Rights Campaign post about on YouTube?

The channel posts short videos on LGBTQ+ civil rights, elections and voter engagement, policy debates, and event highlights from its national dinner. Many uploads are vertical Shorts featuring interviews with public figures and staff.

How do I contact Human Rights Campaign for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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