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HRMantra Software

@hrmantrasoftware · IN · EN

HRMantra Software (@hrmantrasoftware), based in India, makes short corporate humor videos and HR software promotions, with about 1,800 subscribers and roughly 190 median views per video. It uploads often, about 50 videos per year, mostly Shorts. Estimated sponsored integration rate: $150 to $250 per video.

Why brands book HRMantra

Workplace comedy channel reaching HR professionals in India and abroad

  • About 1,800 subscribers and 1.8 million lifetime views across 126 uploads
  • Median of 190 views per video, with the top recent Short reaching 6,756 views
  • About 20 uploads in the last 90 days keeps the feed active
Best forHR software and payroll toolsB2B SaaS awareness campaigns
Watch forMedian views are low; the channel's audience is small and largely brand-owned, so expect modest reach per video.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Entertainment35%
Technology20%
Formats
short comedy skits, product promo shorts, long-form explainer
Tone
playful, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 20 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow to use HR software featureshow to run payrollhow to eSign documents in DigiLocker
Age
20%18-24
45%25-34
25%35-44
10%45+
Gender
45%women
55%men
Countries
🇮🇳 India70%
🇺🇸 United States10%
🇬🇧 United Kingdom5%
LanguagesEnglish 90%Hindi 10%

Commercial

2%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
HRMantra
Categories promoted
HR software, payroll software, HRMS
Affiliate links
No

Recent Shorts such as 'The biggest payroll leak isn't salary—it's fake attendance' promote the HRMantra platform in their descriptions, and the channel's own uploads are its brand work.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Corporate office humor and product explainers with no flagged content in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.8k19020

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1 days ago.

To succeed in today’s era, your entire business will depend on recruiting, retaining and motivating the right leader. HRMantra helps you in the same. HRMantra manages staffing, induction, HRIS, attendance, leave, payroll, training, appraisals i.e. all such HRMS activities from candidate entry till employee exit. The beauty of opting for our integrated software is that you do not need to worry about multiple data entries, multiple master creations or data migration hassles. In fact, HRMantra replaces at least 4 applications and has an in-built report designer. HRMantra is very user-friendly
HRMantra Software's own profile description on YouTube

Are you HRMantra Software? Claim or remove this profile.

About HRMantra Software

HRMantra Software (@hrmantrasoftware) is an Indian channel that publishes short corporate humor clips and promotional videos for its HR and payroll software, HRMantra. The channel posts frequently, mostly under 20-second Shorts, with a smaller set of tutorials and explainers on topics such as DigiLocker eSign and attendance fraud.

Based on channel data, the audience appears to be HR staff, office workers and small business owners, mostly in India, with an estimated English-speaking majority. Audience figures are estimates. Views are modest, with a median of about 190 per video against roughly 1,800 subscribers.

Sponsored work here is the company's own brand content, not outside integrations. Estimated rates are $150 to $250 per video, which works out to about $20 to $35 CPM at the channel's median views; paid ads typically run $10 to $30 CPM, so a brand should weigh this against reach. Software vendors targeting HR buyers may find this channel a fit.

Written from HRMantra Software's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. HRMantra Software can edit or remove this page at any time.

Questions about HRMantra

How much does HRMantra Software charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 190 views and the Shorts pricing rule. Brands should confirm current rates directly, since this is an estimate from public channel data.

What does HRMantra Software post about on YouTube?

The channel posts short workplace comedy clips and product promotions for its HR and payroll software. It also publishes longer tutorials on topics like DigiLocker eSign and HR skills, mostly as YouTube Shorts.

How do I contact HRMantra Software for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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