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Лаборатория Гуманитарные Технологии

@htlab1990 · RU · RU

Лаборатория Гуманитарные Технологии (@htlab1990), a Russian HR assessment company based in Moscow, publishes about 50 Shorts a month on personnel evaluation, psychological tests and workplace stress. The channel has about 1,230 subscribers and a median of roughly 590 views per video. Rates for sponsored integrations run about $150 to $250 per video.

Why brands book Лаборатория

Reach Russian HR managers with a company that has served employers since 1990

  • Median of about 590 views per Short across the last 30 uploads
  • About 50 uploads in the last 90 days, roughly one per day
  • Strongest engagement on critical thinking and burnout topics, with peaks above 1,400 views
Best forHR software and assessment toolscorporate training and coachingemployee wellbeing services
Watch forSmall audience and near-zero comment activity; best treated as a niche B2B awareness buy.

Brand fit report

Content

Topics, IAB taxonomy
Careers60%
Health25%
Education15%
Formats
short talking-head explainers, screen-recorded test previews, podcast clips
Tone
informative, serious
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to evaluate candidates with psychological testshow to reduce employee stress and burnouthow to choose or update corporate assessment tools
Age
10%18-24
40%25-34
35%35-44
15%45+
Gender
60%women
40%men
Countries
Russia95%
Kazakhstan5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
HR software and assessment tools
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; recurring 'Подробнее о тесте «Бизнес-Профиль»' links promote the company's own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate HR and psychology with no flagged titles; the video 'Есть ли связь между тестами и благонадёжностью?' touches on candidate loyalty screening but is not political.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.2k58950

Benchmark score: 80 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1 days ago.

HT Lab — российский разработчик инструментов оценки и развития персонала С 1990 года помогаем компаниям в оценке персонала ✔ Предлагаем готовые психологические тесты для оценки мотивации, интеллекта, личности и выгорания сотрудников ✔ Проводим экспертную оценку компетенций руководителей высшего и среднего звена, а также специалистов ✔ Обучаем разработке корпоративных тестов, проводим семинары и мастер-классы для HR ✔ Разрабатываем оценочные инструменты под заказ ✔ Проектируем ИПР, модели компетенций и профили должностей ✔ Проводим тренинги, индивидуальный и групповой коучинг для руководит
Лаборатория Гуманитарные Технологии's own profile description on YouTube

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About Лаборатория Гуманитарные Технологии

Лаборатория Гуманитарные Технологии (@htlab1990) is a Russian company that has developed personnel assessment tools since 1990. Its YouTube channel publishes short vertical videos, most under 45 seconds, mainly about HR assessment, critical thinking, employee stress and burnout. Recent uploads promote the company's 'Бизнес-Профиль' and 'HappyStaff' tests, and the channel posts roughly one video per day.

The audience appears to be Russian-speaking HR specialists, managers and corporate trainers. These are estimates based on video topics and view patterns, not verified analytics. The channel has about 1,230 subscribers and a median of about 590 views per video, so reach is modest but focused on a professional niche.

The channel suits B2B brands selling HR software, assessment or training to Russian employers. Sponsored integrations are priced at about $150 to $250 per video. Because these Shorts are priced on a per-1,000-view basis, the effective CPM works out to roughly $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.

Written from Лаборатория Гуманитарные Технологии's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Лаборатория Гуманитарные Технологии can edit or remove this page at any time.

Questions about Лаборатория

How much does Лаборатория Гуманитарные Технологии charge for a sponsored video?

Sponsored integrations for this channel are estimated at $150 to $250 per video, based on its median Shorts views. The rate is calculated from the channel's own performance data and may differ from the creator's actual price. Confirm current rates through the contact details on Starbooked.

What does Лаборатория Гуманитарные Технологии post about on YouTube?

The channel posts short Russian-language videos on personnel assessment, critical thinking tests, employee stress and burnout, and HR practice. Most videos are under 45 seconds and promote the company's assessment products. It publishes roughly one video per day.

How do I contact Лаборатория Гуманитарные Технологии for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, which handles the request and scheduling.