Starbooked

Hur kan vi? (@hurkanvi), a Swedish channel from Sweden, runs long-form conversation interviews on society and polarization with about 40,600 subscribers and roughly 660 median views per video. Uploads have been paused for over a year. Sponsored integrations would be priced at $150 to $250 per video, given the low view count.

Why brands book Hur

Long-form Swedish debate audience for brands seeking thoughtful, non-commercial context

  • About 40,600 subscribers and a 9.8 million lifetime view base across 810 uploads
  • Median view count near 660 per video, so reach per episode is modest
  • No sponsorships in recent uploads, so an integration would be a first for the channel
Best forbook and education brandscivic and nonprofit campaigns
Watch forRecent uploads are mostly replays, and the channel has not published new content in over a year.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Society45%
Religion and Spirituality10%
Formats
long-form podcast-style interview, audio conversation with guest, Q&A replay
Tone
serious, discursive
Language
Swedish
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
over 1 hour

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhat the guest's view on a contested social issue ishow to discuss polarized topics without conflictwhether a guest can be invited to a specific topic
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
35%women
65%men
Countries
🇸🇪 Sweden90%
Other10%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicshigh

Recent episode 'Oskyldigt dömda sexförbrytare' discusses rape convictions, and other episodes cover psychedelics and contested political debates.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube41k6640

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 864 days ago.

Ett av vår tids största problem är de ökade avstånden mellan människor och de missuppfattningar, konflikter och ökade nivåer av främlingskap som följer. Digitaliseringen har gjort det möjligt för oss att koppla ihop våra datorer men också att slippa prata med och umgås med människor som inte tänker, pratar eller känner som oss. Det uppstår grupperingar, filterbubblor och polarisering mellan landsbygd och stad, mellan rika och fattiga, mellan progressiva och konservativa, mellan kristna och muslimer, mellan unga och gamla. I en värld där alla har varsin världsbild är det svårt att förstå varand
Hur kan vi?'s own profile description on YouTube

Are you Hur kan vi?? Claim or remove this profile.

About Hur kan vi?

Hur kan vi? is a Swedish YouTube channel that publishes long-form conversations about society, debate culture and polarization. Episodes are interviews with guests from journalism, academia, literature and public life, and the channel often replays earlier episodes that were previously behind a paywall. Its recent uploads are mostly these replays, which run from under 15 minutes to over two hours.

The channel reports about 40,600 subscribers and a median of around 660 views per video, so its audience is best estimated as a small, engaged group of Swedish viewers interested in public debate, most likely older than the average YouTube viewer. These demographic figures are estimates, not platform data. The channel description notes that its operator is a conversation activist, not a commercial creator.

At a rate of $150 to $250 per video, the cost works out to about $230 to $380 per 1,000 median views, far above the $10 to $30 CPM typical for paid ads. Brands with a civic, educational or nonprofit angle who value depth over reach may find this channel worth a conversation.

Written from Hur kan vi?'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hur kan vi? can edit or remove this page at any time.

Questions about Hur

How much does Hur kan vi? charge for a sponsored video?

Based on the channel's median views of about 660, a sponsored integration would fall in the range of $150 to $250 per video. That is a per-video estimate from the Starbooked rate rule, not a quoted price from the creator.

What does Hur kan vi? post about on YouTube?

The channel posts long-form conversations about Swedish society, public debate, polarization and culture, mostly interviews with guests from journalism, academia and literature. Recent uploads are largely replays of earlier episodes.

How do I contact Hur kan vi? for a brand deal?

The channel lists hej@hurkanvi.se for guest and topic suggestions. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.