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I Said What I Said

Podcast · www.isaidwhatisaidpodcast.com · NG · EN
Hosted by Jola Ayeye, Feyikemi Abudu

I Said What I Said is hosted by Jola Ayeye and Feyikemi Abudu and covers pop culture, careers, money, dating, family and modern adulthood through candid banter. The show has 337 episodes with a weekly cadence and typical episodes of two to three hours. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of about $90 to $630 per episode for a host-read mid-roll ad.

Why brands sponsor I Said What I Said

Long-running Nigerian comedy and life-advice show with a loyal, highly rated audience

  • Nine years and 337 episodes give a deep back catalogue that keeps earning listens.
  • 933 Apple ratings average 4.9, signalling a committed and satisfied listenership.
  • Weekly episodes of roughly two hours suit sustained host-read messaging across a full segment.
Best forConsumer finance and bankingBeauty and personal careLifestyle and fashion brands targeting young Nigerian adults
Watch forExplicit flag and frank adult content mean the show suits brands comfortable with candid language.

Brand fit report

Content

Topics, IAB taxonomy
Comedy35%
Careers20%
Personal Finance15%
Dating and Relationships15%
Family and Parenting15%
Formats
co-hosted banter, interview, solo monologue
Tone
candid, humorous
Language
English
Production
Clean, edited audio
Typical length
1 hour 45 minutes to 3 hours

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 933 Apple Podcasts ratings with 4.9 average, a show of about nine years with a 337-episode back catalogue, weekly Acast hosting, and a top Podcast Index popularity bucket.
Audience asks aboutHow to handle money and career decisions in early adulthoodHow to navigate dating and relationships in modern NigeriaWhat family expectations mean for personal choices
Age
30%18-24
45%25-34
18%35-44
7%45+
Gender
55%women
45%men
Countries
🇳🇬 Nigeria55%
🇬🇧 United Kingdom10%
🇺🇸 United States15%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website lists a styling and promotions contact for collaborations.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicslow

Feed is flagged explicit and episode titles reference adult topics such as dating and the 72-hours Moist episode.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 99 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

I Said What I Said is one of Africa’s biggest podcasts, hosted by friends Jola (Jollz) and Feyikemi (FK) Abudu and they have been saying the quiet parts out loud since 2017. Each week, they unpack pop culture, careers, money, dating, family and the many confusions of modern adulthood with brutal honesty, big laughs and zero pretending. Come for the banter. Stay for the hot takes, hard truths and…
I Said What I Said's own show description from the podcast feed

Do you make I Said What I Said? Claim or remove this page.

About I Said What I Said

I Said What I Said is a comedy and social commentary podcast hosted by Jola Ayeye and Feyikemi Abudu, according to the show feed and the show website. Episodes unpack pop culture, careers, money, dating, family and modern adulthood. The show has 337 episodes released roughly weekly, with median episodes running about two hours. The Apple Podcasts listing shows 933 ratings with a 4.9 average.

Listeners are estimated, not measured, to be mostly Nigerian adults aged 18 to 34, with a meaningful share in the United Kingdom and United States. Estimated downloads are 5,000 to 25,000 per episode. Sponsors were not seen in the feed. A host-read mid-roll slot is estimated at about $90 to $630 per episode.

The show suits consumer finance, beauty and lifestyle brands that want a candid, long-form voice to reach young African professionals. Sponsor details come from the feed, the website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. I Said What I Said can edit or remove this page at any time.

Questions about I Said What I Said

How much does I Said What I Said charge for a podcast sponsorship?

Estimated rates are about $90 to $630 per episode for a host-read mid-roll, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing is set by the show and should be confirmed directly.

What is I Said What I Said about?

I Said What I Said is a weekly comedy and social commentary podcast hosted by Jola Ayeye and Feyikemi Abudu. It covers pop culture, careers, money, dating, family and the confusions of modern adulthood, with candid, humorous conversations.

How do I contact I Said What I Said about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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