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I Should Be Writing

Podcast · murverse.com · EN
Hosted by Mur Lafferty

I Should Be Writing is hosted by Mur Lafferty, a Hugo award-winning author and podcaster. The show offers writing advice, craft discussion and guest interviews aimed at getting past writer's block and imposter syndrome. It has 50 episodes released roughly every nine days, typically 30 to 40 minutes long. Estimated downloads per episode are 2,000 to 8,000, with an estimated rate of $40 to $200 per episode.

Why brands sponsor I Should Be Writing

A established writing-craft show with a loyal, book-buying audience

  • Weekly-style episodes about writing craft and motivation reach authors and aspiring writers.
  • Apple Podcasts shows 327 ratings with a 4.3 average across 50 episodes.
  • Host also runs a book giveaway series and sells her own novels, suiting book-adjacent offers.
Best forwriting softwarebook launchesproductivity tools
Watch forAudience size is estimated from ratings and the show has no sponsor history to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Education20%
Careers10%
Formats
solo monologue, interview, co-hosted banter
Tone
encouraging, candid
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 327 Apple ratings for a show of 50 episodes listed since 2005 falls in the 2,000 to 8,000 band, adjusted for a weekly-to-nine-day cadence and the absence of visible sponsors.
Audience asks abouthow to overcome writer's blockhow to deal with imposter syndromehow to finish a novel
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
60%women
40%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a Patreon and newsletter link on the website and the About page, and no sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover writing craft, imposter syndrome and book giveaways with no explicit content flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 9 days.

"I should be writing" is what people say, but they rarely do it. This podcast is designed to help you get past those blocks, whether it's what your teacher told you when you were a kid, to being totally sure you'll never be as good as (FAV AUTHOR) so you might as well quit.
I Should Be Writing's own show description from the podcast feed

Do you make I Should Be Writing? Claim or remove this page.

About I Should Be Writing

I Should Be Writing is a writing advice podcast hosted by Mur Lafferty, a Hugo award-winning author and podcaster, according to her website. Each episode tackles writer's block, imposter syndrome, craft questions and interviews with other authors, with a typical length of 30 to 40 minutes. The show has released 50 episodes on a cadence of about one every nine days, and the Apple Podcasts listing shows 327 ratings with a 4.3 average.

Listeners are mostly writers, estimated from the feed and ratings rather than published download data, and the audience is likely concentrated in the United States and United Kingdom. The feed and website show no visible sponsors, while the website links to a Patreon and a newsletter.

Estimated downloads are 2,000 to 8,000 per episode, which implies roughly $40 to $200 per host-read mid-roll. The show suits writing tools, book launches and productivity brands targeting authors.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. I Should Be Writing can edit or remove this page at any time.

Questions about I Should Be Writing

How much does I Should Be Writing charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll would be roughly $40 to $200 per episode. The rate is an estimate and the show has no published rate card.

What is I Should Be Writing about?

I Should Be Writing is a podcast by Mur Lafferty offering writing advice on overcoming blocks, imposter syndrome and craft, with author interviews and about 50 episodes so far.

How do I contact I Should Be Writing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

Similar creators

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Lindsay Cummings@lindsaycummings · US
author vlogswriting advice14k3.4k$150–25033