ICI PARIS XL Belgium (@iciparisxlparfumerie) is the Belgian YouTube channel of the ICI PARIS XL beauty retailer, part of the A.S. Watson Group, based in Vilvoorde. It posts short beauty tips, hairstyles and skincare explainers, plus older live shopping replays. With about 4,000 subscribers and a median of 136 views, it uploads roughly weekly, and its rate range is $150 to $250 per video.
Belgian beauty retailer channel with short, retail-ready skincare and hair tutorials
- Median of 136 views per video across 13 uploads, with a 90-day cadence of 8 uploads
- Shorts make up 54 percent of uploads, averaging about 60 seconds each
- Audience is estimated at 85 percent women, with Dutch-language content for Belgium
Brand fit report
Content
- Formats
- short vertical tutorials, side-by-side product comparisons, live shopping replays
- Tone
- informative, casual
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- beauty, fragrance, skincare, haircare
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own retail products and live shopping events.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover hairstyles, skincare routines and perfume, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4k | 136 | 8 |
Benchmark score: 13 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ICI PARIS XL Belgium - 5 hairstyles for busy mornings · 2.2k views
▶ICI PARIS XL Belgium - 5 hairstyles for busy mornings · 1.4k views
▶ICI PARIS XL Belgium - Gua Sha vs roller visage · 71 viewsLast three uploads, latest 4 days ago.
ICI PARIS XL is onderdeel van de A.S. Watson Group. De A.S. Watson Group is werelds grootste internationale health & beauty retailer. Met meer dan 16.000 winkels en 12 retailmerken is de Group actief in 28 markten. Via een uitgebreid O+O (offline plus online) netwerk bedienen we dagelijks vele miljoenen klanten en bieden hen zowel off- als online een unieke winkelervaring. ICI PARIS XL fait partie du groupe A.S. Watson, le plus grand distributeur de produits de santé et de beauté au monde. Fort de plus de 16 000 magasins et de 12 marques de distribution, le groupe est présent sur 28 marchés.
About ICI PARIS XL Belgium
ICI PARIS XL Belgium runs the YouTube channel of the Belgian beauty retailer ICI PARIS XL, part of the A.S. Watson Group. The channel posts short, low-production Dutch and French videos on hairstyles, skincare routines, gua sha tools and pheromone perfumes, mostly under 60 seconds. Recent uploads have a median of 136 views, and the channel has about 4,000 subscribers.
Viewers are most likely Belgian women in their late twenties to forties who already shop at ICI PARIS XL or follow its beauty content. These are estimates based on language and topic, not verified data. The channel carries no sponsored integrations, so a brand would be buying placement in a retailer's own content environment.
Rates are $150 to $250 per video for a Shorts-heavy channel, which works out to roughly $4 to $8 per 1,000 median views. Compared with paid ads at a typical $10 to $30 CPM, this is a low-cost way to reach a small Belgian beauty audience, best suited to brands whose products are sold through ICI PARIS XL.
Written from ICI PARIS XL Belgium's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ICI PARIS XL Belgium can edit or remove this page at any time.
Questions about ICI
How much does ICI PARIS XL Belgium charge for a sponsored video?
The estimated rate is $150 to $250 per video, based on a median of 136 views and a Shorts share above 0.5. Rates are quoted per video in USD and should be confirmed directly with the creator before booking.
What does ICI PARIS XL Belgium post about on YouTube?
The channel posts short beauty content in Dutch and French, including hairstyle tutorials, skincare routine comparisons, gua sha tool demos, pheromone perfume explainers and archived live shopping sessions.
How do I contact ICI PARIS XL Belgium for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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