Starbooked

Ай Папа (@idad27_ru) is a Russian-language YouTube channel run by the team behind Idad phone stores in Khabarovsk and Vladivostok. It has about 7,200 subscribers, 277 videos and a median of roughly 1,900 views per video. Most uploads are short vertical clips about 40 seconds long, with a few posts per quarter. Estimated rate: $150 to $250 per sponsored video.

Why brands book Ай

Russian-speaking phone shoppers, with a 90,000-view Apple tutorial in the archive

  • Median of about 1,900 views per video across 277 uploads
  • Top video, an iPhone screen-casting tutorial, reached 90,183 views
  • Quick 40-second format suits a single product feature demo
Best forsmartphone accessoriesconsumer electronicsregional retail promotions
Watch forMedian views are low and most content is hyper-local to Khabarovsk and Vladivostok.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Shopping20%
Lifestyle10%
Formats
short vertical clips, product tips, store news updates
Tone
informative, casual
Language
Russian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhich iPhone to buyhow to fix or configure iPhone featureswhether a phone purchase is a scam or worth the price
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
35%women
65%men
Countries
Russia95%
Belarus3%
Latvia2%
LanguagesRussian 95%Belarusian 3%Latvian 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers phone features, store news and consumer tips with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.2k1.9k3

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 81 days ago.

Айдэд - магазины для телефона в Хабаровске и Владивостоке Телеграм канал: https://t.me/idad27 Сотрудничество: idad25@yandex.ru
Ай Папа's own profile description on YouTube

Are you Ай Папа? Claim or remove this profile.

About Ай Папа

Ай Папа is a Russian-language YouTube channel with about 7,200 subscribers and 277 videos, run by the team behind Idad phone stores in Khabarovsk and Vladivostok. Most uploads are short vertical clips under a minute covering iPhone tips, product news and store updates, with about six uploads in the past year.

The audience is estimated to be mostly Russian speakers interested in smartphone buying decisions and everyday iPhone settings. Viewer share figures are estimates, not platform-reported data. The channel's median view count is around 1,900, with a few outliers above 15,000.

The channel suits brands selling phone accessories or consumer electronics to Russian-speaking buyers in the Far East. Estimated sponsored rate is $150 to $250 per video, which at a median of 1,900 views works out to roughly $80 to $130 CPM on the Starbooked scale, against $10 to $30 for typical paid ads; brands should weigh that gap.

Written from Ай Папа's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ай Папа can edit or remove this page at any time.

Questions about Ай

How much does Ай Папа charge for a sponsored video?

Estimated rate is $150 to $250 per sponsored video, based on a median of about 1,900 views and short-format Shorts pricing. The channel has no sponsored videos in its recent history, so this figure is an estimate rather than a confirmed quote.

What does Ай Папа post about on YouTube?

The channel posts short vertical videos about iPhone features, phone buying advice, consumer scams and news from its Idad phone stores in Khabarovsk and Vladivostok. Most videos run under a minute and are in Russian.

How do I contact Ай Папа for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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