Starbooked

Ideas

Podcast · www.cbc.ca/radio/ideas · CA · EN
Hosted by Nahlah Ayed

CBC's IDEAS, hosted by Nahlah Ayed, is a long-running documentary and interview show on history, politics, science, culture and society. It has 237 episodes, releases on weekdays, and typical episodes run about 54 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor Ideas

Long-running CBC documentary show with a dedicated, thoughtful weekday audience

  • 237 episodes with a daily weekday release schedule and steady output since the show's CBC Radio roots.
  • Consistent 54-minute documentaries and interviews give a sponsor a long, attentive listen.
  • 298 Apple ratings averaging 4.6 stars signal an engaged, loyal listener base.
Best forbooks and publishingeducation and lifelong learningfinancial and professional services
Watch forPublic broadcaster with a strict editorial separation; sponsor content is unlikely to be accepted and direct sponsorship may be restricted.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Politics25%
Books and Literature10%
Science10%
Arts and Entertainment10%
Formats
narrative documentary, interview, panel discussion
Tone
thoughtful, serious
Language
English
Production
Studio production
Typical length
50 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 298 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000 downloads), supported by the 237-episode count, daily cadence, long-running CBC brand and high Podcast Index popularity.
Audience asks aboutWhat is the historical context behind current political events?How do authoritarian movements rise and how can they be resisted?What do leading thinkers say about technology, inequality and democracy?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇨🇦 Canada85%
🇺🇸 United States10%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The show is published by CBC, a public broadcaster, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episodes cover authoritarianism, war in Gaza and separatism, such as 'Bearing Witness: Canadian Doctors in Gaza', which carries political and violence-related subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

IDEAS is a place for people who like to think. If you value deep conversation and unexpected reveals, this show is for you. From the roots and rise of authoritarianism to near-death experiences to the history of toilets, no topic is off-limits. Hosted by Nahlah Ayed, we’re home to immersive documentaries and fascinating interviews with some of the most consequential thinkers of our time. With an…
Ideas's own show description from the podcast feed

Do you make Ideas? Claim or remove this page.

About Ideas

IDEAS is a documentary and interview podcast from CBC, hosted by Nahlah Ayed. According to the feed and the CBC website, it covers politics, history, science, society and culture through immersive documentaries and conversations with notable thinkers. The show has 237 episodes, releases new episodes on weekdays, and typical episodes run about 54 minutes.

The show's audience is estimated, not published. Based on 298 Apple Podcasts ratings averaging 4.6 stars, the show's estimated downloads are 5,000 to 25,000 per episode, with a listener base that skews older and is concentrated in Canada. No sponsors are visible in the feed or episode titles, and CBC is the only named publisher.

A host-read mid-roll at estimated rates runs about $90 to $625 per episode. This suits brands in publishing, education and professional services that want a serious, engaged audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Ideas can edit or remove this page at any time.

Questions about Ideas

How much does IDEAS charge for a podcast sponsorship?

Estimated rates are $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Actual pricing depends on the publisher's acceptance of sponsorship.

What is IDEAS about?

IDEAS is a CBC documentary and interview podcast hosted by Nahlah Ayed. It covers politics, history, science, society and culture, with episodes of about 54 minutes released on weekdays.

How do I contact IDEAS about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, though a public broadcaster may decline direct sponsorship.

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