Starbooked

Iena Eliena (@ienaeliena) is a Malaysian lifestyle creator who posts vlogs, beauty and modest fashion looks, and affiliate reviews on YouTube. The channel has about 5,300 subscribers and a median of roughly 940 views per video, with near-daily Shorts uploads. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book Iena

Malaysian modest fashion and family vlogs with steady Shorts output

  • About 50 uploads in the last 90 days, mostly under 60 seconds
  • Median of roughly 940 views per video, with a 90th percentile near 1,200
  • Shorts make up 76% of uploads, and the channel already runs affiliate product reviews
Best formodest fashion and apparel brandshome goods and tableware
Watch forMedian views are modest and no sponsorships are visible yet, so rates should be tested with a small first campaign.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Fashion30%
Beauty15%
Food & Drink10%
Formats
short vertical OOTD clips, product unboxings, daily vlogs
Tone
casual, warm
Language
MS
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the outfit or hijabwhether the product is worth the pricehow to style a look for the office
Age
25%18-24
45%25-34
20%35-44
10%45+
Gender
85%women
15%men
Countries
🇲🇾 Malaysia90%
🇸🇬 Singapore4%
Indonesia3%
LanguagesMalay 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fashion apparel, home goods, health and wellness, tableware
Affiliate links
Yes

Recent uploads carry the #ShopeeYTDeals hashtag and product reviews such as 'Unboxing AZUKI Set Mangkuk Seramik' indicate affiliate links, though no sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is family-oriented OOTD, vlog and product review material with no flagged titles, including 'NOF12 Sunway Lagoon Tak Seram? Hantu Gen Z Kelakar!'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.3k94050

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers22 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

Hi, I'm Iena Eliena 🤍 A Malaysian lifestyle creator sharing my daily life, beauty finds, fashion looks, and travel moments ✨ On this channel, you’ll find: • Lifestyle & daily vlog • Beauty & skincare reviews • Fashion & outfit ideas (OOTD / Raya / casual looks) • Travel & food hunting around Malaysia • Affiliate product reviews & honest recommendations I love sharing simple, real-life experiences, affordable finds, and things that make life more enjoyable 💕 📩 Open for collaboration, reviews & brand partnerships Email: iena@ienaeliena.com 🌐 Find me here: Blog: www.ienaeliena.com Instagram:
Iena Eliena's own profile description on YouTube

Are you Iena Eliena? Claim or remove this profile.

About Iena Eliena

Iena Eliena is a Malaysian creator who posts short lifestyle vlogs, modest fashion outfit ideas, beauty and home product reviews, and family content on YouTube. Most uploads are vertical Shorts under a minute, and the channel has published about 50 videos in the last 90 days.

The channel has around 5,300 subscribers and a median of roughly 940 views per video. Its audience is estimated, from content and comments, to be mostly Malay-speaking women aged 25 to 34 in Malaysia; these are estimates, not platform-verified figures. Affiliate product reviews are common, while no sponsored integrations were found in the recent uploads.

Brands in modest fashion, apparel and home goods seeking Malaysian reach at low cost should consider her. Sponsored integrations are quoted at $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with typical paid-ad CPMs of $10 to $30.

Written from Iena Eliena's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Iena Eliena can edit or remove this page at any time.

Questions about Iena

How much does Iena Eliena charge for a sponsored video?

Based on her median views of about 940 on short-form uploads, a sponsored integration is typically quoted at $150 to $250 per video. This is an estimate from our rate rule, and final pricing depends on the deliverable and usage rights.

What does Iena Eliena post about on YouTube?

She posts daily life vlogs, modest fashion and OOTD looks, beauty and skincare reviews, home and kitchen product unboxings, and occasional food and travel content in Malaysia. Most of her recent uploads are vertical Shorts, mainly in Malay.

How do I contact Iena Eliena for a brand deal?

Her business email is listed on her channel for collaborations and reviews. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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