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IGAD Secretariat (@igadsecretariat) is the official YouTube channel of the InterGovernmental Authority on Development, a regional body based in Djibouti. It posts conference coverage, news and podcasts with about 3,430 subscribers and a median of 136 views per video. Uploads run at roughly 50 per year, and the channel is not a paid-partnership creator. Rate data is not applicable.

Why brands book IGAD

Official regional body channel reaching Horn of Africa policy audiences

  • Around 3,430 subscribers and about 208,000 lifetime views across 631 uploads
  • Roughly 50 uploads in the last 365 days, with 33 in the last 90 days
  • Median of 136 views and a 90th percentile of 405 views per video
Best forinstitutional partnershipspublic sector awareness campaigns
Watch forPolitical and institutional content; commercial brands are unlikely to fit and rate estimates do not apply.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics55%
Education25%
Science10%
Business and Finance10%
Formats
live event streams, weekly recap videos, podcast episodes, short news clips
Tone
formal, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 40 minutes for event coverage and podcasts

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutWhat is IGAD and which countries are members?What decisions came out of the Council of Ministers meeting?How does IGAD support drought and climate resilience programs?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
45%women
55%men
Countries
Kenya25%
Ethiopia20%
Uganda15%
Somalia10%
Djibouti5%
LanguagesEnglish 95%French 5%

Commercial

6%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel's sponsored_share metric is 6 percent and no brands were detected.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Content covers intergovernmental politics, peace and security in the region, and ministerial meetings, such as '74th Extraordinary Session of the IGAD Council of Ministers'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.4k13633

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

The official YouTube channel of the InterGovernmental Authority on Development (IGAD). We feature videos on a wide range of Eastern and Horn of Africa topics, current news in peace and security, agriculture and environment, social and economic development, human rights, climate change and more. We provide on-demand streaming coverage of IGAD conferences, meetings, General Assembly, and other events. Our policy: The IGAD does not guarantee the truthfulness, accuracy, or validity of any comments posted to its social media outlets (YouTube Channel, blogs, Social Media networks, message board
IGAD Secretariat's own profile description on YouTube

Are you IGAD Secretariat? Claim or remove this profile.

About IGAD Secretariat

IGAD Secretariat is the official YouTube channel of the InterGovernmental Authority on Development, a regional organization covering the Eastern and Horn of Africa. The channel posts live coverage of Council of Ministers sessions, weekly event recaps, short news clips and the IGAD ONE podcast, typically several times a week. Viewers are likely policy professionals, civil servants, researchers and people following regional development in member states, though this is an estimate.

The channel does not run sponsored integrations, and no brand deals were detected. Because this is an institutional channel rather than a creator, standard CPM comparisons do not apply. Brands seeking this audience are better served by direct institutional partnerships than by sponsored video, and paid ads at a $10 to $30 CPM would be the more typical route.

This channel suits development agencies, regional trade and infrastructure partners, and public health or climate programs looking for policy-level visibility.

Written from IGAD Secretariat's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IGAD Secretariat can edit or remove this page at any time.

Questions about IGAD

How much does IGAD Secretariat charge for a sponsored video?

IGAD Secretariat does not currently run sponsored videos and no brand deals were detected. As an institutional channel, rate estimates do not apply. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does IGAD Secretariat post about on YouTube?

The channel posts live streams of IGAD meetings, weekly recap videos, short news clips and IGAD ONE podcast episodes. Topics include peace and security, agriculture, climate, drought resilience and regional development across the Horn of Africa.

How do I contact IGAD Secretariat for a brand deal?

The channel lists communications@igad.int for licensing and communications. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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