Starbooked

In Black America is a long-running, nationally syndicated program hosted by John L. Hanson, who profiles civil rights leaders, educators, artists, athletes and writers. The show has 300 episodes released roughly weekly, with a typical length of about 30 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a rate of $40 to $200 per mid-roll read.

Why brands sponsor In Black America

Long-running public radio profile show reaching an engaged African American history audience

  • 300 episodes released roughly weekly since 2021 with a consistent half-hour format.
  • Apple Podcasts listing since 2014 with 302 ratings, indicating a sustained listener base.
  • Guests include civil rights leaders, educators, athletes and writers, offering context-rich host-read placements.
Best foreducation and community institutionsbook and media publishersregional brand awareness campaigns
Watch forDownload estimates are inferred from ratings, and the Apple rating average of 3.1 is modest.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Documentary25%
Education15%
Formats
interview, profile narrative, panel discussion
Tone
informative, reflective
Language
English
Production
Clean, edited audio
Typical length
29 to 31 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 302 (50 to 200 band shifted for age), 300 episodes, weekly cadence, Podcast Index popularity 8, and a show listed on Apple since 2014 with sponsor and donation funding.
Audience asks aboutWho are the figures profiled in recent episodes?What is each guest's career and contribution?How does the State of Black America series frame current issues?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed carries a donation link to supportthispodcast.org and the website offers a sponsor page, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover civil rights history and public figures, such as 'The Voting Rights Act (Ep. 30, 2026)', with no explicit flag set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

IBA profiles a diverse selection of current and historically significant figures whose stories help illuminate life in Black America.
In Black America's own show description from the podcast feed

Do you make In Black America? Claim or remove this page.

About In Black America

In Black America is a long-running, nationally syndicated program hosted by John L. Hanson and produced at KUT and KUTX Studios in Austin, Texas. According to the show website, each episode profiles civil rights leaders, educators, artists, athletes and writers who illuminate life in Black America. The feed lists 300 episodes, released about every seven days, with a median length of roughly 30 minutes.

The Apple Podcasts listing, which has been live since 2014, shows 302 ratings with an average of 3.1 stars. Based on these ratings and the show's age, listenership is estimated at 2,000 to 8,000 downloads per episode, with the audience likely skewing toward adults aged 35 and older. These figures are estimates and not published download counts.

The show carries a donation link but no sponsor mentions appear in the last 20 episodes. Based on estimated downloads, a host-read mid-roll would cost roughly $40 to $200 per episode. The show suits education, publishing and community-focused brands seeking a long-term, values-aligned audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. In Black America can edit or remove this page at any time.

Questions about In Black America

How much does In Black America charge for a podcast sponsorship?

Estimated at $40 to $200 per host-read mid-roll, based on 2,000 to 8,000 estimated downloads per episode at $18 to $25 per thousand. The exact rate depends on placement and the sponsor agreement.

What is In Black America about?

The show profiles civil rights leaders, educators, artists, athletes and writers who illuminate African American life. Host John L. Hanson conducts long-form interviews, and the feed lists 300 episodes.

How do I contact In Black America about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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