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Inside Carolina: A UNC athletics podcast

Podcast · www.insidecarolina.com · US · EN
Hosted by Michael Malone

Inside Carolina, a UNC sports podcast from the on3 network, covers North Carolina Tar Heels football and basketball with game previews, postgame analysis and recruiting breakdowns. It has 1,000 episodes in its feed, released almost daily, with a median length of about 27 minutes. Estimated 5,000 to 25,000 downloads per episode, host-read rate of $90 to $620 per episode.

Why brands sponsor Inside Carolina: A UNC athletics podcast

Daily UNC sports show with a loyal, highly rated audience of Tar Heels fans

  • 784 Apple Podcasts ratings with a 4.8 average, a strong signal of engaged listeners.
  • Near-daily episodes across football and basketball keep the show in front of fans year-round.
  • Titles show steady coverage of games, recruiting and the ACC, giving sponsors many natural entry points.
Best forregional sports merchandiselocal dining and hospitalityticketing and fan experiences
Watch forDownload figures are estimates from ratings, not measured listens; confirm numbers with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Recruiting15%
Formats
analysis, interview, co-hosted banter, game preview
Tone
analytical, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
15 to 60 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: 784 Apple ratings (band 200 to 1,000 ratings, 5,000 to 25,000 downloads per episode), a large show with daily cadence, network backing and top Podcast Index popularity.
Audience asks aboutHow will UNC perform in upcoming games?Which recruits are committing to Carolina?What do the coaches and insiders think about the team's chances?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
🇬🇧 United Kingdom1%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website lists an On3+ subscription and a team store, which are the network's own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover game previews, recruiting and team results with no explicit flags; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

The Inside Carolina Podcast network features a wide range of current UNC sports topics, from game previews and instant postgame analysis, to recruiting breakdowns. IC’s stable of writers, insiders and analysts -- plus special guests -- comprise each program.
Inside Carolina: A UNC athletics podcast's own show description from the podcast feed

Do you make Inside Carolina: A UNC athletics podcast? Claim or remove this page.

About Inside Carolina: A UNC athletics podcast

Inside Carolina is a UNC sports podcast produced under the on3 network, covering North Carolina Tar Heels football and basketball. The feed lists 1,000 episodes released almost daily, with a median length of about 27 minutes. Episodes include game previews, postgame analysis, recruiting updates and interviews, as described in the feed and on the website.

The website describes Inside Carolina as the independent voice of UNC sports since 1994 and states that it is not affiliated with the university. Apple Podcasts shows 784 ratings with an average of 4.8 stars. Listener figures are estimates: based on the rating count, the show likely reaches roughly 5,000 to 25,000 downloads per episode. No sponsors appear in the feed.

At an estimated $90 to $620 per host-read mid-roll, the show suits regional sports brands, hospitality, and fan-facing businesses in North Carolina that want to reach committed college sports fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Inside Carolina: A UNC athletics podcast can edit or remove this page at any time.

Questions about Inside Carolina: A UNC athletics podcast

How much does Inside Carolina charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $620. These figures are estimates from public ratings and should be confirmed with the publisher.

What is Inside Carolina about?

Inside Carolina covers North Carolina Tar Heels football and basketball, with game previews, postgame analysis, recruiting breakdowns and interviews. Episodes are released almost daily.

How do I contact Inside Carolina about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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