Starbooked

Inside Trader Joe's is the official podcast of the grocery chain Trader Joe's, covering new products, store stories, recipes, and seasonal shopping lists. About 137 episodes have run since 2018, now every two weeks at roughly 23 minutes each. Estimated downloads are 12,000 to 40,000 per episode, with a rate of $220 to $1,000. It is a company-owned show, so outside sponsors are unlikely.

Why brands sponsor Inside Trader Joe's

A well-rated food and shopping show with a large, loyal audience

  • 4,328 Apple ratings averaging 4.8 out of 5 show a committed fan base for food and grocery content.
  • Short episodes of about 23 minutes on a steady biweekly schedule keep listening consistent.
  • Episodes cover recipes, new products, and seasonal shopping lists, which suit food and kitchen brands.
Best forfood and beverage cross-promotionkitchen and recipe productsgrocery partnerships
Watch forThis is a brand-owned marketing show for Trader Joe's, so third-party sponsorship may not be offered.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Shopping20%
Business10%
Formats
narrative, interview, branded storytelling
Tone
friendly, upbeat
Language
English
Production
Studio production
Typical length
15 to 30 minutes

Audience

Commercial intent75/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode12k–40k
Estimated, confidence 40%: Based on 4,328 Apple ratings (4.8 average) over eight years, Podcast Index popularity 9, a biweekly cadence, and Libsyn hosting.
Audience asks aboutWhat new Trader Joe's products are comingWhat recipes and shopping lists work for the seasonWhat is happening in my neighborhood Trader Joe's
Age
12%18-24
30%25-34
28%35-44
30%45+
Gender
62%women
38%men
Countries
🇺🇸 United States93%
🇨🇦 Canada3%
LanguagesEnglish 98%Other 2%

Commercial

0%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
Trader Joe's
Categories promoted
grocery, wine, food products
Affiliate links
No

The show is produced by Trader Joe's and its titles promote the chain's products, such as 'Trader Joe's Wine Club: Summery Bubbles with Calsecco'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit and titles such as 'Time for Tacos at Trader Joe's' and 'Recipes for Thanksgiving' are about food and shopping; wine episodes mention alcohol.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

Welcome to Inside Trader Joe's, the only podcast about Trader Joe's, by Trader Joe's. This one's the real deal, the "official" Trader Joe's podcast, if you will. Looking for stories about your favorite products? Curious about what makes your neighborhood TJ's tick? Or just excited about what's coming soon to your Trader Joe's? This, friends, is the podcast for you! From our humble beginnings as a…
Inside Trader Joe's's own show description from the podcast feed

Do you make Inside Trader Joe's? Claim or remove this page.

About Inside Trader Joe's

Inside Trader Joe's is described in its feed as the only podcast about Trader Joe's, made by Trader Joe's. It covers product stories, neighborhood store features, recipes, award announcements, and shopping lists, with an occasional Wine Club short episode. The feed lists no individual hosts, and the website page in the data offers only the show title.

The feed shows about 137 episodes since April 2018, released every two weeks at a median of about 23 minutes. Apple Podcasts lists 4,328 ratings averaging 4.8 out of 5. Starbooked estimates 12,000 to 40,000 downloads per episode from those ratings and the show's age. This is an estimate, since podcasts do not publish numbers. No outside sponsors appear in the feed.

A host-read mid-roll would be priced around $220 to $1,000 per episode by Starbooked's formula. This is a company-owned marketing show, so paid placements from third parties are uncertain. Food brands seeking a partnership or cross-promotion could fit, but availability should be confirmed first.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Inside Trader Joe's can edit or remove this page at any time.

Questions about Inside Trader Joe's

How much does Inside Trader Joe's charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $220 to $1,000 per episode, based on an estimated 12,000 to 40,000 downloads. The show is owned by Trader Joe's and publishes no rate card, so availability is unconfirmed.

What is Inside Trader Joe's about?

It is the official Trader Joe's podcast, covering new products, store stories, recipes, seasonal shopping lists, and customer award results. Episodes run about 23 minutes and arrive every two weeks.

How do I contact Inside Trader Joe's about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Because Trader Joe's owns the show, ask whether third-party placements are available at all.