Personal Finance Insider
Personal Finance Insider (@insiderpersonalfinance) is a US-based YouTube channel from Business Insider, covering personal finance explainers. It has about 27,400 subscribers and a median of roughly 315,000 views per video, with 293 uploads but no uploads in the past 90 days. Its long-form videos run about 4 to 5 minutes. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or roughly $6,300 to $11,000 per video.
Business Insider's finance explainers reach a median of about 315,000 views per video
- Median of roughly 315,000 views per video across 293 uploads
- Past sponsored explainer with Fidelity reached over 800,000 views
- Brand-safe, US-centric audience suited to investing and banking offers
Brand fit report
Content
- Formats
- explainer videos, interview clips, sponsored explainers
- Tone
- informative, straightforward
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 7 minutes
Audience
Commercial
- Brands seen
- Fidelity
- Categories promoted
- investing and brokerage, financial services
- Affiliate links
- No
The 'Index Funds vs Mutual Funds' video is marked 'Presented by Fidelity' in its description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is finance education and business news; no flagged titles found in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Swing Trading vs. Day Trading | Personal Finance Insider · 6.2k views
▶What Is Swing Trading? | Personal Finance Insider · 3.3k views
▶What Are Annuities? | Personal Finance Insider · 2.3k viewsLast three uploads, latest 1591 days ago.
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About Personal Finance Insider
Personal Finance Insider is a YouTube channel from Business Insider, the business news publisher. It publishes short finance explainers on topics such as credit cards, Roth IRAs, annuities, compound interest and swing trading, along with occasional interview clips with financial executives. The channel has about 27,400 subscribers and 293 uploads, though it has not posted in the last 90 days.
The audience is estimated, not measured, and skews toward the United States, with viewers likely in their late 20s and 30s who are early in their investing or credit-building journey. Median views sit around 315,000 per video, with the 2021 Fidelity-sponsored explainer on index funds reaching over 800,000 views.
Sponsored integrations are priced at $20 to $35 per 1,000 median views, or roughly $6,300 to $11,000 per video. That CPM of $20 to $35 is higher than the $10 to $30 typical of paid ads, so brands should weigh it against reach and intent. Brokerages, banks and personal finance apps are the natural fit.
Written from Personal Finance Insider's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Personal Finance Insider can edit or remove this page at any time.
Questions about Personal
How much does Personal Finance Insider charge for a sponsored video?
Sponsored integrations are estimated at $20 to $35 per 1,000 median views, which works out to roughly $6,300 to $11,000 per video based on a median of about 315,000 views. Final pricing depends on the scope of the integration and current availability.
What does Personal Finance Insider post about on YouTube?
The channel posts short personal finance explainers covering topics such as credit cards, Roth IRAs, annuities, index funds and compound interest. It also shares interview clips with financial executives and investors from the wider Business Insider network.
How do I contact Personal Finance Insider for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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