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Inside the Travel Lab

@insidethetravellab · GB · EN

Abigail King, known as Abi, runs Inside the Travel Lab, a travel channel with 2,800 subscribers and about 2,000 total views, based in the UK. She posts mostly short vertical clips of European city guides, UNESCO sites and travel tips, with a median of 339 views per video, about 30 uploads in the last 90 days, and a rate of $4 to $8 per 1,000 median views.

Why brands book Inside

Travel-focused UK creator with sponsored European destination clips

  • Median of 339 views per video across 30 uploads in the last 90 days
  • Recent sponsored work includes travel and fitness app integrations
  • Shorts make up 88 percent of uploads, so budgets are modest
Best fortravel brandstourism boardswellness apps
Watch forMedian views are low and the channel is largely Shorts, so reach per post is limited.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Lifestyle20%
Health & Fitness10%
Formats
short vertical city guides, short travel tips, short ad integrations
Tone
friendly, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 20 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutwhich European cities are worth visiting in a given monthhow to avoid crowds at popular siteswhat to pack and plan for a trip
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States20%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
travel tourism, fitness apps, tourism boards
Affiliate links
No

Recent videos such as 'Christmas in the Loire: A Sneak Peek at the Land of Castles' and 'The exercise app that makes you feel better not worse' are labelled [Ad] or Ad in their titles and descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is travel guides and lifestyle tips with no flagged material in recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k33930

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

Inside the Travel Lab is a high quality travel channel designed for curious travellers who want to dive deeper into the world. 🩻 MEET DR. ABIGAIL KING I’m Abi - a medical doctor turned professional travel journalist and author. Over the last two decades, I’ve traveled to over 60 countries and worked with elite global publishers, including Lonely Planet, the BBC, National Geographic Traveller, and UNESCO. 🧳 WHAT YOU’LL FIND HERE This channel bridges the gap between smart, thoughtful exploration and high-end experiences. We blend culinary adventures with deep historical insights, practical tra
Inside the Travel Lab's own profile description on YouTube

Are you Inside the Travel Lab? Claim or remove this profile.

About Inside the Travel Lab

Inside the Travel Lab is a UK travel channel run by Abigail King, known as Abi, a former medical doctor who describes herself as a travel journalist and author. The channel posts mostly short vertical videos, with 88 percent of uploads as Shorts, covering European city guides, UNESCO sites, travel tips and occasional lifestyle content. The website profile of the creator was not available for this dossier.

The channel has about 2,800 subscribers and a median of 339 views per video. Audience estimates suggest a UK-leaning, adult audience with a large share of women and viewers aged 25 to 44, though these figures are estimates from channel signals rather than measured data. Recent sponsored work includes tourism and fitness app integrations, each labelled as an ad.

Based on the dossier, the rate is $4 to $8 per 1,000 median views, which works out to about $150 to $250 per video. That is a CPM of $4 to $8 per 1,000 views, which is lower than the $10 to $30 typical for paid ads. Brands looking for affordable short-form travel placements may find this a fit.

Written from Inside the Travel Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Inside the Travel Lab can edit or remove this page at any time.

Questions about Inside

How much does Abigail King charge for a sponsored video?

Based on a median of 339 views and Shorts making up most uploads, the estimated rate is $4 to $8 per 1,000 median views, roughly $150 to $250 per video. Final pricing should be confirmed directly with the creator.

What does Abigail King post about on YouTube?

Abigail King posts mostly short travel videos, including European city guides for London, Paris and Prague, UNESCO sites, travel tips and some fitness and lifestyle content. Most uploads are under 20 seconds and are vertical Shorts.

How do I contact Abigail King for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.

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