Starbooked

In The Building

@inthebuilding · BG · BG

In The Building (@inthebuilding), a Bulgarian music label and YouTube channel from Bulgaria, posts music videos, covers and freestyle clips for about 18,900 subscribers and a median of roughly 1,900 views per video. It uploads around 8 videos a year, mostly Bulgarian-language songs and short Shorts. Rate: $150 to $250 per video for Shorts-led content, with long-form videos quoted from median views. Its distinctive feature is covers of Bulgarian pop hits that have drawn over 200,000 views.

Why brands book In

Bulgarian music label whose covers have reached 340,000 views

  • Median of roughly 1,900 views per video, with a 90th percentile near 117,000 views.
  • About 40 percent of recent uploads are Shorts, a format that suits quick product clips.
  • Covers of Bulgarian pop and folk hits have drawn 200,000 to 340,000 views.
Best formusic streaming launchesBulgarian youth audio products
Watch forMedian views are low and uploads slowed to 8 in the past year.

Brand fit report

Content

Topics, IAB taxonomy
Pop Music60%
Hip Hop Music25%
Electronic Music15%
Formats
official music videos, song covers, Shorts clips
Tone
energetic, stylized
Language
BG
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 2 to 4 minutes for music videos

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement2.9%
Likes and comments per view on recent videos
Audience asks aboutwhere to stream the full songwho the artists arewhen the next release comes out
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
55%women
45%men
Countries
🇧🇬 Bulgaria85%
LanguagesBulgarian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Music videos and covers of pop and folk songs with no flagged titles in the recent uploads.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k1.9k0
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 108 days ago.

Това е официалният YouTube канал на In The Building. Лейбълът, начело с изпълнителят, композитор и текстописец Анди Стефанов - Andro, работи с редица талантливи артисти. Мотото на In The Building е "Свобода за творене, амбициозни идеи и превръщането им в реалност". This is In The Building's official YouTube channel. The label, lead by the performer, composer and lyricist Andy Stefanov - Andro, works with a number of talented artists. The motto of In The Building is "Freedom to create, ambitious ideas and their realization". @Website: https://inthebuilding.eu @Facebook: https://www.faceboo
In The Building's own profile description on YouTube

Are you In The Building? Claim or remove this profile.

About In The Building

In The Building is a Bulgarian music label and YouTube channel, run by the performer and producer Andro, whose name appears on the label's website. The channel posts official music videos, song covers and short Shorts clips, mostly in Bulgarian, with about 8 uploads over the past year.

The channel has about 18,900 subscribers and 6.9 million total views, with a median of roughly 1,900 views per video. Its audience is estimated to be mainly Bulgarian listeners aged 18 to 34, though this is an estimate. The label's own site describes it as a home for producing artists, mixing, mastering and digital distribution.

Brands seeking Bulgarian music audiences may consider this channel. Rates are about $150 to $250 per Shorts-led video, which compares with a $10 to $30 CPM for paid ads, against a $20 to $35 CPM range for long-form sponsored work.

Written from In The Building's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. In The Building can edit or remove this page at any time.

Questions about In

How much does In The Building charge for a sponsored video?

For Shorts-led content, In The Building's rate is roughly $150 to $250 per video, based on its median views. Long-form sponsored videos are priced at $20 to $35 per 1,000 median views. The channel has no sponsored videos on record, so rates are estimates from its public metrics.

What does In The Building post about on YouTube?

In The Building posts official Bulgarian music videos, song covers and short Shorts clips. Its covers of Bulgarian pop and folk hits are its most-viewed content. Recent uploads include singles and promotional clips for artists on the label.

How do I contact In The Building for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked. The label's public website lists a phone and email for general contact.

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