Thomas Grip (@inthegamesofmadness) is a game designer based in Sweden (country not stated on channel; creative director at Frictional Games per channel description) who makes long-form video essays on game design. The channel has about 2,000 subscribers, a median of roughly 3,000 views per video, and posts in English at a slow pace. Sponsored integrations would cost $60 to $150 per video.
Engaged game design audience with long, focused essays on development craft
- Median of about 3,066 views per video across 10 uploads
- Engagement rate of 7.6 percent, with likes at 6.8 percent of views
- Average video runs about 21 minutes, giving sponsors time for a full integration
Brand fit report
Content
- Formats
- long-form video essay, developer commentary
- Tone
- analytical, thoughtful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 13 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos cover game design theory such as mental models, focus, and monster encounter economics with no flagged content in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How Games Can Transform Our Sense of Self · 1.5k views
▶How to Utilize the Player's Imagination in Game Design · 4.4k views
▶The most important concept in Game Design · 3.4k viewsLast three uploads, latest 899 days ago.
Thomas Grip, Creative Director at Frictional Games (Penumbra, Amnesia, SOMA), discuss game design, development and related topics. Also post some stuff from twitter: https://twitter.com/ThomasGrip
Are you In The Games Of Madness? Claim or remove this profile.
About In The Games Of Madness
Thomas Grip's channel In The Games Of Madness publishes long-form video essays on game design, narrative, and development. Per the channel description, he is Creative Director at Frictional Games, known for Penumbra, Amnesia, and SOMA, and this profile information comes from the channel description rather than an independent website. Recent videos cover topics such as mental models, core loops, and how design attractors shape a game during production.
The channel has about 1,950 subscribers and a median of roughly 3,000 views per video. Most videos run between 13 and 35 minutes and are presented without a face on camera. Viewers are likely developers, designers, and dedicated game enthusiasts, though these audience traits are estimates based on video topics and not measured data.
No sponsored content was found in recent uploads. At $20 to $35 per 1,000 median views, a sponsored integration would be priced at about $60 to $110 per video, which is roughly one third of the typical $10 to $30 CPM range for paid ads. Brands in game tools or game education should consider booking.
Written from In The Games Of Madness's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. In The Games Of Madness can edit or remove this page at any time.
Questions about In
How much does Thomas Grip charge for a sponsored video?
Based on a median of about 3,066 views, a sponsored integration would be priced at roughly $60 to $110 per video, using the rate of $20 to $35 per 1,000 views. Exact pricing depends on the scope of the integration and is confirmed directly with the creator.
What does Thomas Grip post about on YouTube?
The channel posts long-form essays on game design, covering topics such as mental models, core gameplay loops, narrative in games, and the effects of design choices. Videos are typically 13 to 35 minutes and presented in English without the creator on camera.
How do I contact Thomas Grip for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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