Starbooked

Dale Duncan (@inthemiddlewithmrd) is a music educator and creator of the S-Cubed Sight Singing Program, based in the United States. His roughly 6,700-subscriber channel posts teaching tips and lesson examples for middle school choir, with median views near 50 per video. The channel uploads about 2 videos a week, and sponsored integrations are quoted at $150 to $250 per video.

Why brands book Dale

Reach choral music teachers with a niche, education-focused audience

  • Median views of about 46 per video, with a 90-second median length
  • Roughly 21 uploads in the past year, with 14 in the last 90 days
  • Subscriber base of about 6,660 concentrated on middle school music teachers
Best formusic education productsclassroom softwareteacher training courses
Watch forViews are very low relative to subscribers, so reach per video is small and value depends on niche fit.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Music25%
Lifestyle5%
Formats
talking-head tips, lesson demonstrations, product walkthroughs
Tone
practical, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 2 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks abouthow to manage classroom behavior in choirhow to teach students who cannot match pitchhow to handle changing voices in middle school
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
65%women
35%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
music education software
Affiliate links
No

Recent videos promote the creator's own S-Cubed AI Coach app and Sight Reading Factory with a discount code, but no third-party sponsorship disclosures were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is classroom teaching advice for educators with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.7k4614

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 5 days ago.

Welcome to "In the Middle with Mr D"! Most of the videos on this channel are intended as supplemental materials for S-Cubed Sight Singing Program for Beginners. For help with following the program once you've purchased- https://studio.com/daleduncanscubedcoach. I created it as a 21st-century way to help teachers improve how they teach sight singing to their young, beginning middle school students so that the kids AND the teacher have fun and are successful with each step of the learning process. I couldn’t get any of the publishing companies to hear me so I did it on my own. Still doing
Dale Duncan's own profile description on YouTube

Are you Dale Duncan? Claim or remove this profile.

About Dale Duncan

Dale Duncan runs the YouTube channel In the Middle with Mr D, which posts short teaching tips and lesson examples for middle school choir teachers. Most videos support his S-Cubed Sight Singing Program for beginners, and many are unlisted, with full access tied to purchasing the program. Per the creator's website, he is the creator of the S-Cubed Sight Singing Program and has taught middle school chorus for more than 30 years.

The channel has about 6,660 subscribers and roughly 795,000 lifetime views, with median views near 46 per video and about two uploads a week in recent months. The audience is estimated to be largely U.S.-based music educators, with an estimated skew toward women and educators aged 35 and older. Recent videos also promote his S-Cubed AI Coach app, which the website describes as a daily coaching tool for teachers.

Brands who sell music education software, classroom resources or teacher training may find a tightly matched audience here. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 median views, compared with $10 to $30 for typical paid ads.

Written from Dale Duncan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dale Duncan can edit or remove this page at any time.

Questions about Dale

How much does Dale Duncan charge for a sponsored video?

Dale Duncan's estimated rate is $150 to $250 per sponsored video, based on his median views of about 46 and a long-form rate of $20 to $35 per 1,000 median views. Final pricing depends on the scope of the integration and deliverables.

What does Dale Duncan post about on YouTube?

Dale Duncan posts short teaching tips, classroom management advice and lesson demonstrations for middle school choir teachers. Many videos support his S-Cubed Sight Singing Program and recent uploads promote his S-Cubed AI Coach app.

How do I contact Dale Duncan for a brand deal?

Contact details for Dale Duncan unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.