Starbooked

In The Vise (@inthevise) is a Norway-based YouTube channel by a hobbyist maker who films repairs, restorations, and reviews of robotic mowers, snowblowers, and metalworking projects. The channel has about 91,700 subscribers, a median of roughly 13,900 views per video, and uploads around 40 videos a year. Sponsored integrations are quoted at $150 to $250 per video for Shorts-heavy output and higher for long-form reviews.

Why brands book In

Outdoor power and robotic mower reviews reaching about 91,700 subscribers

  • Median of about 13,900 views per video across 524 uploads
  • Robotic mower and snowblower reviews drew 168,000 and 84,000 views on single videos
  • Affiliate links already run on mower reviews, showing buyer-oriented traffic
Best forrobotic mower launchesoutdoor power equipmentEV charger and garage hardware
Watch forMedian views are modest and most Shorts are short; long-form reviews perform best.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Automotive20%
Home & Garden20%
Technology & Computing15%
Formats
product review and testing, short process clips, installation and repair walkthroughs
Tone
practical, enthusiastic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 10 to 14 minutes for long-form reviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow well a specific robotic mower handles slopes and tall grasswhether a snowblower works in deep snow and how to maintain ithow to install an EV charger or security lock for a shed or container
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
20%women
80%men
Countries
Norway25%
🇺🇸 United States25%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 85%Norwegian 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
robotic lawn mowers, outdoor power equipment, EV chargers
Affiliate links
Yes

Affiliate links appear in the description of 'Segway Navimow i208AWD All-Wheel Drive Robotic Mower' and the channel invites product sends for review, but no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent content covers mowers, snowblowers, and workshop tools with no flagged material; 'Installing a professional security lock system' is a standard hardware install.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube92k14k1

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 27 days ago.

Hi guys! I have a passion about reapairing, fixing, making and restoring! Both small and big objects. I upload videos about robotic mowers, diy repairs, snowblowing, RC Helicopter, landscaping, metalworking, woodworking, construction, and all the fun stuff!! Subscribe now! For collaborations, product reviews or if you want to send me products that I can use in my videos, please contact me at: business.inthevise@gmail.com (I will only show high quality products I like and can stand behind, before I recommend it for my viewers)
In The Vise's own profile description on YouTube

Are you In The Vise? Claim or remove this profile.

About In The Vise

In The Vise is a Norway-based YouTube channel run by a hobbyist who films repairs, restorations, and hands-on tests of tools and outdoor equipment. Recent uploads cover robotic lawn mowers from brands such as Mammotion, Segway Navimow, and LYMOW, plus Honda snowblower work, welding, and welded security installations. Upload pace is roughly 40 videos a year, with a mix of long-form reviews and short process clips.

The channel has about 91,700 subscribers and a median of roughly 13,900 views per video, with individual reviews reaching well into six figures. Audience estimates suggest viewers skew male and 35 and older, with strong readership in Norway, the United States, and the United Kingdom. These are estimates rather than platform-reported figures.

Brands selling outdoor power equipment, robotic mowers, or garage hardware should consider this channel. Sponsored integrations are quoted at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM for typical paid ads.

Written from In The Vise's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. In The Vise can edit or remove this page at any time.

Questions about In

How much does In The Vise charge for a sponsored video?

Based on a median of about 13,900 views and a rate of $20 to $35 per 1,000 views for long-form content, sponsored integrations are quoted at roughly $280 to $490 per video. Shorts-heavy output would fall in the $150 to $250 range. Final terms depend on format and usage rights.

What does In The Vise post about on YouTube?

The channel posts robotic mower reviews, Honda snowblower content, welding and metalwork projects, EV and charger installations, and occasional car and boat tests. Most videos are filmed by the creator in Norway and include practical repair and installation walkthroughs.

How do I contact In The Vise for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, and the channel's public description also invites product reviews and collaboration inquiries.

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