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Into the Impossible With Brian Keating

Podcast · briankeating.com/podcast · US · EN
Hosted by Brian Keating

Into the Impossible, hosted by physicist Brian Keating of UC San Diego, covers physics, cosmology, AI and the nature of reality through long conversations with scientists, authors and technologists. The show has 638 episodes, released roughly every 3.8 days, with a median length of about 65 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Into the Impossible With Brian Keating

Long-running physics interview show with a 1,000-plus Apple rating base

  • 638 episodes since 2018 with a weekly publishing cadence
  • Guests include Nobel laureates and authors, with a median episode of about 65 minutes
  • Apple Podcasts rating of 4.7 from 1,055 ratings, 92 percent of them five stars
Best forscience and education brandstechnology and AI toolsbook and course launches
Watch forAudience is niche and skews toward science-literate adults; reach is modest in absolute terms.

Brand fit report

Content

Topics, IAB taxonomy
Science70%
Technology & Computing20%
Philosophy10%
Formats
interview, co-hosted banter, solo monologue
Tone
curious, rigorous
Language
English
Production
Clean, edited audio
Typical length
35 to 75 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: About 1,055 Apple ratings places the show in the 200 to 1,000 band, and the 638-episode back catalogue, weekly updates and Megaphone hosting support the same range.
Audience asks aboutWhat does current physics say about UFOs and aliens?Can AI be controlled or aligned?What are the latest findings on dark matter and cosmology?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and funding fields list no sponsors or funding links, and the website states that sponsorship requests go to a separate contact address.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover AI risk, UFO claims and nuclear and lab-leak scenarios, with no explicit flags; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence34 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 4 days.

Think like a physicist. Wonder like a human. Into the Impossible is where Cosmic Conversations happen — uniting Nobel Prize winners, iconoclasts, authors, and technologists to explore reality’s deepest questions. From AI to aliens, from biophysics to the brain, from the cosmos to the multiverse, Brian Keating, Chancellor’s Distinguished Professor of Physics at UC San Diego covers it all. If…
Into the Impossible With Brian Keating's own show description from the podcast feed

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About Into the Impossible With Brian Keating

Into the Impossible is a science podcast hosted by Brian Keating, Chancellor's Distinguished Professor of Physics at UC San Diego, according to his website. The show features interviews with Nobel laureates, authors and technologists on physics, cosmology, artificial intelligence and the nature of reality. The feed lists 638 episodes, released about every 3.8 days, with a median length of roughly 65 minutes.

Apple Podcasts shows a 4.7 average rating from 1,055 ratings, with 924 of them five stars. The show is hosted on Megaphone and is marked non-explicit. Listeners are estimated to be science-literate adults in English-speaking countries, with an estimated 5,000 to 25,000 downloads per episode; this is an estimate, not a published figure.

No sponsors were named in the feed or the website. Based on the estimated audience, a host-read mid-roll would be priced at roughly $90 to $625 per episode, a rate that suits science, education and technology brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Into the Impossible With Brian Keating can edit or remove this page at any time.

Questions about Into the Impossible With Brian Keating

How much does Into the Impossible charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Exact pricing depends on the show's current terms and the agreed package.

What is Into the Impossible about?

Into the Impossible is a physics and science interview podcast hosted by Brian Keating of UC San Diego. Episodes cover cosmology, AI, quantum physics and the nature of reality, with guests including Nobel laureates and authors.

How do I contact Into the Impossible about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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