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Intrigue

Podcast · www.bbc.co.uk/programmes/m0000nfh · GB · EN
Hosted by Jane McMullen

Intrigue is a BBC Radio 4 true crime serial hosted by investigative journalist Jane McMullen, covering long-form investigations including the September 11 attacks. It has 131 episodes, released roughly every seven days, with median episode length of about 29 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimate). Indicative rate is $360 to $2,000 per episode.

Why brands sponsor Intrigue

A BBC investigative serial with high-trust listeners and a long catalogue

  • 131 episodes released roughly weekly under the BBC Radio 4 brand, with a 4.4 Apple Podcasts average rating.
  • Serious, long-form investigations with episodes around 29 minutes give a sponsor time to be heard.
  • Strong fit for brands wanting a premium, editorially serious environment rather than a high-volume feed.
Best forbrand awareness campaignsfinancial services and educationpremium consumer brands
Watch forPublic broadcaster; commercial sponsorship of BBC programmes may be restricted and needs checking before booking.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
News20%
Society & Culture10%
Formats
narrative, investigative documentary, serialised episodes
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
20 to 35 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 250 indicates the 20,000 to 80,000 band, shifted for a show listed since 2024 with a BBC publisher and a high Podcast Index popularity of 9.
Audience asks aboutWhat happened in the investigated case?Who was involved and what did they know?Why has the truth stayed hidden?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States20%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Descriptions cover a terror attack and murder cases, which is serious subject matter for brand safety review (for example, 'Murder in the Lucky Holiday Hotel').

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 5 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks0 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 145 days ago, a new one about every 7 days.

Twenty-five years on from the deadliest terror attack in history, BBC investigative journalist Jane McMullen asks why thousands of grieving families are still fighting for answers. In early 2000, two young Saudis arrived in San Diego. They had never been to America, spoke almost no English, and had no idea how to open a bank account or rent a flat. Within weeks they had done all of it. Twenty…
Intrigue's own show description from the podcast feed

Do you make Intrigue? Claim or remove this page.

About Intrigue

Intrigue is a BBC Radio 4 true crime serial presented by investigative journalist Jane McMullen, according to the BBC programme page and the show feed. Each series examines a single long-form investigation, and the feed lists 131 episodes released roughly every seven days, with episodes typically running around 29 minutes.

The show is rated 4.4 on Apple Podcasts from 250 ratings. Listeners are likely adults who follow serious investigative journalism and true crime; these audience figures are estimates, not published data. Estimated downloads are 20,000 to 80,000 per episode.

No sponsors are named in the feed. The show is a BBC production, so commercial sponsorship may be restricted; brands should check before approaching. At an estimated rate of $360 to $2,000 per episode, it suits premium brands seeking an editorially serious environment.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Intrigue can edit or remove this page at any time.

Questions about Intrigue

How much does Intrigue charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, the indicative host-read rate is $360 to $2,000 per episode. Final terms depend on the BBC's sponsorship policy.

What is Intrigue about?

Intrigue is a BBC Radio 4 true crime serial hosted by Jane McMullen. Each series investigates a single case with long-form reporting, including the September 11 attacks.

How do I contact Intrigue about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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historytrue crime50k–$360–20006
Naja Hall@najahall · US
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