Starbooked

Inui Ayumi (@inuiayumi) is a Japanese beauty and lifestyle creator with about 21,000 subscribers and a median of roughly 15,000 views per video. Her channel covers cosmetics reviews, makeup tutorials, skincare, fragrance and vlogs. Her uploads have been dormant since 2017, and sponsored integrations are quoted at $150 to $250 per video.

Why brands book Inui

Japanese beauty creator with 21,000 subscribers and strong cosmetics reviews

  • Median of about 15,000 views per video across roughly 287 uploads
  • Top video reached 68,895 views on a makeup product comparison
  • Beauty-focused audience in Japan, with about 90 percent of viewers located there
Best forJapanese cosmetics launchesskincare sampling campaigns
Watch forChannel has not posted since 2017, so reach is historical and current activity is unknown.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Lifestyle (sociology)30%
Formats
product review, makeup tutorial, vlog
Tone
friendly, upbeat
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutwhich cosmetics she recommendshow to recreate her makeup lookswhere to buy the products she reviews
Age
30%18-24
45%25-34
18%35-44
7%45+
Gender
85%women
15%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
CLARINSSHU UEMURAPOLAASTALIFTASIENCE
Categories promoted
cosmetics, skincare, haircare, fragrance
Affiliate links
No

Sponsored-style posts such as 'Clarins Paris trip' (2016-09-07) and 'Asience Meguri salon free hair treatment' (2015-11-06) name brands, but no clear sponsorship disclosure was found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover makeup, cosmetics and dating advice ('Ex-boyfriend on my mind, how to move on') with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k15k0

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 3353 days ago.

はじめまして★ 乾 亜由美(いぬい あゆみ)です。 このチャンネルでは、商品レビュー、美容関係や色々なハウツー、恋愛相談、マタニティ、日常をVlogにして アップしていきます★ みなさんぜひチャンネル登録をしてくれると嬉しいです☆ そして、皆様からのリクエストも受け付けておりますので 是非コメントをください!(´∀`) お仕事のご依頼は以下にご連絡下さいませ。 株式会社フェミニクトメディア info@feminictmedia.com ※外部サイトに掲載する場合は、事前に使用確認のご連絡とサムネイルの使用の徹底をお願い致します。
Inui Ayumi's own profile description on YouTube

Are you Inui Ayumi? Claim or remove this profile.

About Inui Ayumi

Inui Ayumi is a Japanese beauty creator who posts cosmetics reviews, makeup tutorials, skincare routines and vlogs in Japanese. The channel has about 21,000 subscribers and roughly 287 videos. Its median video draws around 15,000 views. Its most recent upload dates from 2017, so the channel is no longer active. Her 2015 to 2017 videos include cosmetics reviews and brand-hosted experiences for Clarins, Shu Uemura and Pola.

The audience is estimated to be mostly Japanese women in their twenties and thirties who shop for cosmetics and follow beauty trends. These demographics are estimates, not platform data. The channel's commercial history suggests a fit with cosmetics and skincare brands targeting Japanese consumers. Estimated rates are $150 to $250 per video, which is well below the $10 to $30 CPM typical for paid ads, because the channel's audience is small and its long-form views are modest.

Brands seeking Japanese-language beauty reach at a low entry cost, or wanting to test a product with a dedicated female audience, should consider booking her. Confirm current activity before committing.

Written from Inui Ayumi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Inui Ayumi can edit or remove this page at any time.

Questions about Inui

How much does Inui Ayumi charge for a sponsored video?

Inui Ayumi's estimated rate is $150 to $250 per sponsored video, based on a median of about 15,000 views on long-form uploads at $20 to $35 per 1,000 views. Rates are estimates and should be confirmed directly with the creator before booking.

What does Inui Ayumi post about on YouTube?

Inui Ayumi posts Japanese-language content on cosmetics reviews, makeup tutorials, skincare, fragrance and lifestyle vlogs. Her videos from 2015 to 2017 include brand experiences, seasonal makeup looks and best-of cosmetics roundups. Her last upload was in 2017.

How do I contact Inui Ayumi for a brand deal?

The channel lists a business contact for work inquiries. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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