Starbooked

Language, Culture, & Literature

@iohannesrhetor · US · EN

Jonathan M. Newman (@iohannesrhetor), a US-based English professor at Missouri State University, runs a channel of about 8,000 subscribers and 352 uploads. Most videos are 16-second Shorts with a median of roughly 550 views, plus occasional long lectures on medieval and science fiction literature. Sponsored integrations would cost about $150 to $250 per video.

Why brands book Language,

Academic literature commentary with a loyal humanities audience and fast Shorts reach

  • Median of 551 views per upload across 352 videos, with a 90th percentile of 2,339 views
  • Long-form lectures reach an audience of 130 to 500 views, suited to focused educational messaging
  • Uploads 14 times in the past 365 days, with 72% of videos formatted as Shorts
Best foreducation and book publisherscampus or literature-focused campaigns
Watch forLow subscriber base and median views mean reach is limited; sponsored content may feel out of place for a lecture channel.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature45%
Education25%
Society20%
Food & Drink10%
Formats
short commentary clips, long-form lectures, close readings
Tone
witty, academic
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 20 seconds for Shorts, 15 to 35 minutes for lectures

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to read Chaucer and medieval textswhat it is like to return to the US after living in Canadahow to write conference abstracts
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
50%women
50%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent Shorts comment on US politics and gender terminology, such as 'why do we watch short form videos about politics?' and 'only two genders? who hurt you, buddy?', without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8k5516

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 37 days ago.

Jonathan M. Newman, Ph.D. Associate Professor of English Missouri State University he/him iste/istius Rhetor (n): teacher of rhetoric, orator. In this channel, I explore the intersections of past and present in literature, history and culture. I'm here to ignite your passion for knowledge and critical thinking. Hit that subscribe button, and don't forget to turn on notifications so you never miss out on our latest explorations! I love hearing from you! Drop your thoughts, questions, or suggestions in the comments, including topics you'd like to learn more about! Email me at iohannesrhetor@
Language, Culture, & Literature's own profile description on YouTube

Are you Language, Culture, & Literature? Claim or remove this profile.

About Language, Culture, & Literature

Jonathan M. Newman runs the YouTube channel Language, Culture, & Literature under the handle @iohannesrhetor. According to his website and channel description, he is an associate professor of English at Missouri State University. He posts short commentary clips about US culture, pop culture and campus life, along with long-form lectures on Chaucer, Marie de France and science fiction. Most uploads are Shorts with a median of about 550 views.

The channel has about 8,000 subscribers and 470,000 total views across 352 videos. Its audience is estimated to be mostly English-speaking, located in the United States and Canada, and skewing toward adults in their twenties and thirties. These figures are estimates based on channel content and are not verified analytics.

Brands seeking a humanities-focused creator for education or book-related campaigns may consider booking him. A typical sponsored video is quoted at $150 to $250, which implies a CPM of $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30.

Written from Language, Culture, & Literature's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Language, Culture, & Literature can edit or remove this page at any time.

Questions about Language,

How much does Jonathan M. Newman charge for a sponsored video?

Based on his channel's median views, a sponsored video from Jonathan M. Newman would typically cost about $150 to $250. That works out to a CPM of $20 to $35 per 1,000 views, so the cost per view is higher than typical paid ads. Contact details unlock on Starbooked for $0.80.

What does Jonathan M. Newman post about on YouTube?

He posts short commentary clips about American culture, politeness, food portions and campus life, plus longer lectures on medieval and science fiction literature. Most uploads are very short Shorts. The channel is run by an English professor and focuses on humanities topics.

How do I contact Jonathan M. Newman for a brand deal?

The channel lists an email address that becomes visible after you unlock contact details on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, so check the listing for availability.