IORI Matsumoto (@iorimatsumoto) is a Japanese shogi promoter and graduate student who posts Japanese-language vlogs about spreading shogi in Europe. The channel has about 1,110 subscribers and a median of roughly 4,700 views per video, with uploads slowing sharply since 2024. Sponsored integrations are estimated at $150 to $250 per video.
Japanese shogi promoter whose European tournament vlogs reach a niche culture audience
- Median of about 4,700 views per video across the last 30 uploads
- Long-form vlogs averaging 8 to 10 minutes suit in-depth product demos
- Engagement rate of about 1.2 percent and a like rate of about 1.1 percent
Brand fit report
Content
- Formats
- vlog, event coverage, interview
- Tone
- earnest, informative
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 5 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about shogi clubs, tournaments and travel with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 966 days ago.
♦︎僕がYouTubeに動画をアップする理由 僕は、小学生のときから将棋を続けています。自分自身が将棋をするだけでなく、将棋の魅力を知ってもらおうと、将棋普及活動を行なっています。 将棋普及活動をする中で、将棋には日本の特性、日本人の物の考え方がとても表れていることに気づきました。それから、私は、海外に日本の考え方、魅力を将棋を通して発信していきたいと思いました。 そして、将棋の精神、日本の魅力は海外に伝わっているのかを自ら確かめたいと思い、トビタテ留学JAPANを活用し、チェコ共和国で将棋普及活動を実際に体験し、その集大成として、初心者に向けた将棋大会をチェコで開催してきました。 帰国後も、自費でチェコ共和国そしてヨーロッパ各国に行き、引き続き将棋普及活動と大会を開催しています。 将棋は、海外の人たちに日本の特性や魅力を理解してもらうツールとしては極めて有力で、国際的な相互理解にとって必ずプラスになるはずだと確信しています。 僕は将棋を通して、そうした日本の魅力を発信できる人物になりたいと思っています。 その一つとして、僕の将棋普及活動をVlogとして発信し、将棋の魅力を動画を通して発信できればと思っています。 日本だけでなく【世界】にも、【将棋の魅力・日本の魅力】を伝えていくためには、皆様のお力が必要です。 「ぜひ、チャンネル登録お願い致します」 Follow M
About IORI Matsumoto
IORI Matsumoto is a Japanese shogi promoter and graduate student who posts Japanese-language vlogs about spreading shogi in Europe, according to the channel description. Videos cover club visits, tournaments in Prague and Italy, interviews with players and event coverage, usually 5 to 10 minutes long and filmed on camera with low production values.
The channel has about 1,110 subscribers and a median of roughly 4,700 views per video. Its audience is estimated to be mostly Japanese-speaking shogi enthusiasts, and the channel shows no sponsored content so far. Uploads have not occurred in the last year.
Brands seeking a cultural or hobby-focused integration could book the creator for a sponsored video. At an estimated $20 to $35 per 1,000 median views, the rate is roughly $150 to $250 per video, a CPM comparable to or above the $10 to $30 typical for paid ads.
Written from IORI Matsumoto 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IORI Matsumoto can edit or remove this page at any time.
Questions about IORI
How much does IORI Matsumoto charge for a sponsored video?
Based on a median of about 4,700 views, IORI Matsumoto's estimated rate is roughly $150 to $250 per sponsored video. This works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPM of $10 to $30.
What does IORI Matsumoto post about on YouTube?
IORI Matsumoto posts Japanese-language vlogs about shogi, including club visits, tournaments in Europe, player interviews and photo contest coverage. The channel also covers Japanese culture and travel within the context of promoting shogi abroad.
How do I contact IORI Matsumoto for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is available.
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