Isabella Murray (@isabellamurrayuk), a UK-based fat loss and beauty creator, makes long-form videos debunking fitness myths and reviewing skincare and makeup. Her channel has about 2,480 subscribers and a median of 344 views per video, with uploads slowing sharply since early 2025. Sponsored integration rates run about $150 to $250 per video. Her channel describes her as a fat loss expert seen in UK newspapers.
UK fat loss and beauty creator with strong reach in skincare and fitness niches
- Median of 344 views per video, with a 90th percentile of 1,162 views across recent uploads
- Recent skincare reviews reach 2,000 to 4,900 views, showing demand for product content
- Channel shows affiliate discount codes, with proven willingness to promote products via code
Brand fit report
Content
- Formats
- long-form educational videos, product reviews, YouTube Shorts workout clips
- Tone
- direct, informal
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 2 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- skincare, beauty tools, fitness programs
- Affiliate links
- Yes
Video 'Bellflower ectoin 3% serum review' carries a discount code for YesStyle in its description, and the channel links to affiliate discount codes.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is fitness and beauty education with no flagged material; titles use strong phrasing such as 'AVOID' in product reviews but no unsafe themes appear.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Westman Atelier Face Trace Contour Stick review - AVOID · 325 views
▶6 genius make up tips you NEED to know! · 166 views
▶Why Neutral, Warm & Cool Foundations Fail on Olive Skin (And · 226 viewsLast three uploads, latest 621 days ago.
Your fashion, beauty and fitness bestie. Here we debunk all of the fitness myths, to help you start a healthy fitness journey. we don't want you to do '30 day ab workout for a flat stomach' because it won't even work as that's not how the human body work, or 'hip dip workouts'. Here you will be educated on fitness and guide you on a healthy journey. Smaller waist/ Hourglass workout programme: https://www.isabella-murray.com/hourglassprogramme Fat loss calculator: https://www.isabella-murray.com/calorie-deficit-calculator Free fat loss course: https://www.isabella-murray.com/challenge-page/
About Isabella Murray
Isabella Murray runs a UK-focused fitness and beauty YouTube channel, presenting herself as a fat loss expert seen in UK newspapers. Her videos debunk fitness myths, explain how to target areas such as hip dips and abs, and review skincare and makeup. Most of the content is short-form and low-production, with long-form videos running a few minutes each.
The channel has around 2,480 subscribers and a median of 344 views per video. Audience reach is estimated to be mostly UK women aged 25 to 34, though this is an estimate from content and channel signals rather than verified analytics. Uploads have paused since early 2025, which should be weighed in any booking decision.
Sponsored work is limited, at about 6 percent of recent videos, and the channel uses affiliate discount codes. Estimated sponsored integration rates run about $150 to $250 per video, which is roughly $20 to $35 CPM on median views, compared with typical paid ad CPMs of $10 to $30. Brands in skincare or affordable fitness tools targeting UK women may find her a fit.
Written from Isabella Murray's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Isabella Murray can edit or remove this page at any time.
Questions about Isabella
How much does Isabella Murray charge for a sponsored video?
Based on her median of 344 views, Starbooked estimates a sponsored integration at about $150 to $250 per video. This is a computed range from channel metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Isabella Murray post about on YouTube?
She posts fitness myth-busting videos, fat loss guidance, and beauty content including skincare and makeup reviews. Many videos are short and low production, and she often presents directly to camera with a UK-focused perspective on fitness and appearance.
How do I contact Isabella Murray for a brand deal?
Her contact details are listed on her channel, and they unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check her listing status before reaching out.
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