Starbooked

Issues, Etc., hosted by Todd Wilken for Lutheran Public Radio, is a daily Lutheran talk show with expert guests on theology, culture and current events. The feed lists about 300 episodes, several per weekday, typically 10 to 60 minutes. Estimated downloads are 8,000 to 25,000 per episode, with a host-read mid-roll rate of about $140 to $620. Its website lists many ministry and school advertisers.

Why brands sponsor Issues, Etc.

A daily Lutheran talk show with an established advertiser base and 1,902 Apple ratings.

  • The website's Advertisers page already lists publishers, schools, a credit union and home services, showing the audience responds to sponsors.
  • Several episodes every weekday give a sponsor many placement options across short and long formats.
  • Apple Podcasts shows 1,902 ratings at 4.8 stars, indicating a loyal and engaged niche audience.
Best forChristian books and publishingprivate schools and seminariesfaith-oriented financial and local services
Watch forEpisodes often address contested political and social topics, so brands needing a neutral environment should check titles first.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality60%
News and Politics30%
Education10%
Formats
guest interview, radio talk show, lectionary preview
Tone
thoughtful, earnest
Language
English
Production
Clean, edited audio
Typical length
10 to 60 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 40%: Based on 1,902 Apple ratings at a 4.8 average, a long-running radio show, several episodes per weekday which splits listening, and a popularity score of 9.
Audience asks aboutWhat does the Lutheran church teach about justificationHow should Christians respond to current political and cultural eventsWhat do the weekly lectionary readings mean
Age
5%18-24
13%25-34
20%35-44
62%45+
Gender
45%women
55%men
Countries
🇺🇸 United States93%
🇨🇦 Canada3%
🇦🇺 Australia2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Concordia Publishing HouseConcordia Theological Seminary-Fort WayneLutheran Church Extension FundLutheran Federal Credit UnionMemoria PressThe Cleaning Authority
Categories promoted
religious publishing, private and higher education, financial services, home services
Affiliate links
Yes

The website's Advertisers page lists Concordia Publishing House, Lutheran Federal Credit Union and Memoria Press, and the site has Donate and Support pages, though no ad mentions appear in recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Titles include Pro-Life Democrats, Democratic Socialists and the Democratic Party, What Governments Can and Can't Require of Providers and Parents of Transgender Minors, and coverage of the planned execution of the Fort Hood shooter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Expert Guests, Expansive Topics, Extolling Christ
Issues, Etc.'s own show description from the podcast feed

Do you make Issues, Etc.? Claim or remove this page.

About Issues, Etc.

Issues, Etc. is a Lutheran talk program from Lutheran Public Radio with the tagline Expert Guests, Expansive Topics, Extolling Christ. The website says Todd Wilken has hosted the radio program since 1998 and serves as assistant pastor at Trinity Lutheran Church in Millstadt, Illinois. Episodes cover theology, hymns, lectionary previews, bioethics, politics and culture.

The feed lists about 300 episodes, with several new ones every weekday, typically 10 to 60 minutes long. Apple Podcasts shows 1,902 ratings with a 4.8 average. Starbooked estimates 8,000 to 25,000 downloads per episode; this is an estimate, as download numbers are not published. The website's Advertisers page names Concordia Publishing House, Lutheran Federal Credit Union, Memoria Press and others.

A host-read mid-roll ad is estimated at $140 to $620 per episode. That buys a place in a daily show with a loyal Lutheran audience. It suits publishers, schools, seminaries and services aimed at Christian families.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Issues, Etc. can edit or remove this page at any time.

Questions about Issues, Etc.

How much does Issues, Etc. charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll ad on Issues, Etc. at about $140 to $620 per episode, based on an estimated 8,000 to 25,000 downloads per episode. The show's own advertiser terms may differ.

What is Issues, Etc. about?

Issues, Etc. is a daily Lutheran talk program with expert guests, covering theology, hymns, lectionary readings, bioethics, politics and culture from a Christian perspective, according to the feed and website.

How do I contact Issues, Etc. about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, so you can write to the team directly. Boosted shows can also be booked through Starbooked, which handles the request on your behalf.

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