Starbooked

It’s Become a Whole Thing

Hosted by Emily Rose

It's Become a Whole Thing, hosted by Emily Rose, is a weekly comedy and analysis show on The Sonar Network covering unscripted TV, from cult documentaries to early 2000s reality shows. The feed lists 202 episodes with a cadence of about 7 days and a median length of roughly 67 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor It’s Become a Whole Thing

Weekly reality TV analysis with a loyal, engaged, US-centric audience

  • 202 episodes with a steady weekly cadence since January 2022
  • Apple Podcasts rating of 4.6 from 387 ratings
  • Covers high-traffic franchises like Real Housewives, Love Island and Summer House
Best forstreaming and entertainment brandsbeverage or snack brands targeting watch-party audiences
Watch forExplicit content and frequent profanity limit suitability for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Television70%
Comedy20%
Celebrities10%
Formats
co-hosted banter, episode recap, commentary
Tone
irreverent, analytical
Language
English
Production
Clean, edited audio
Typical length
55 to 80 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 387 Apple ratings places the show in the 200 to 1,000 band, which maps to 5,000 to 25,000 downloads, supported by 202 episodes, a weekly cadence, Sonar Network hosting and a Podcast Index popularity of 9.
Audience asks aboutWhich Real Housewives or Love Island season is covered nextHow the reunion episodes play outWhich reality moments count as the worst or best of all time
Age
25%18-24
40%25-34
22%35-44
13%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
🇬🇧 United Kingdom5%
🇨🇦 Canada5%
🇦🇺 Australia3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Sonar Network
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed links an advertise page on thesonarnetwork.com and lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

Feed carries the explicit flag (1) and episode titles include the word 'Bullshit' in 'Baby Gs & Bullshit'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A look at the best and worst moments of unscripted TV history, from cult documentaries to trashy early 2000s reality tv. High-brow analysis of the low-brow trash we love.
It’s Become a Whole Thing's own show description from the podcast feed

Do you make It’s Become a Whole Thing? Claim or remove this page.

About It’s Become a Whole Thing

It's Become a Whole Thing is a comedy podcast from The Sonar Network, hosted by Emily Rose, that examines the best and worst moments of unscripted television. Episodes cover franchises such as Real Housewives, Love Island and Summer House, mixing high-brow analysis with irreverent commentary on reality TV.

The feed lists 202 episodes released roughly every seven days, with a median run time of about 67 minutes. The show carries an explicit flag and an Apple Podcasts rating of 4.6 from 387 ratings. Audience figures are estimates based on these signals, not published download data.

Based on the rating band, the show is estimated at 5,000 to 25,000 downloads per episode, which implies a host-read mid-roll rate of roughly $90 to $625 per episode. Brands in streaming, entertainment and snacking may find the audience relevant. The feed shows no current sponsors.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It’s Become a Whole Thing can edit or remove this page at any time.

Questions about It’s Become a Whole Thing

How much does It's Become a Whole Thing charge for a podcast sponsorship?

Estimated host-read mid-roll rates run from about $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is It's Become a Whole Thing about?

It's Become a Whole Thing is a comedy podcast that analyzes unscripted TV, from cult documentaries to early 2000s reality shows. Episodes often break down Real Housewives, Love Island and Summer House seasons.

How do I contact It's Become a Whole Thing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in reality tv, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
reality tvtv reviews50k–$360–200083
Hive Mindpodcast
tv and filmpop culture15k–$90–62083
reality tventertainment reviews5k–$40–20083
reality tvrelationships35k–$360–125082
reality tvdrag culture15k–$90–62082
reality tvpop culture15k–$90–62082