It's Not the Car is a motorsport podcast hosted by Sam Smith, Ross Bentley and Jeff Braun, covering racing stories, explainers and listener questions. The show has 119 episodes released roughly every 14 days, with a median length of about 52 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of roughly $40 to $200 per episode.
Engaged motorsport listeners hearing expert hosts tell racing stories
- Three hosts with IndyCar, race engineering and journalism backgrounds
- Apple Podcasts rating of 4.9 from 170 ratings
- Biweekly episodes of about 50 minutes give a sponsor a consistent slot
Brand fit report
Content
- Formats
- co-hosted banter, interview, explainer
- Tone
- conversational, knowledgeable
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 45 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
The website lists an advertising and sponsorships page and a merchandise store, but no sponsor is named in the feed or titles; 'BFGoodrich' appears only as a guest affiliation in one episode title.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Feed is not flagged explicit and episode titles cover racing topics without mature content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.itsnotthecar.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1724932544 |
| RSS feed | anchor.fm/s/f02659d0/podcast/rss |
Benchmark score: 72 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| How to Build a Racing School | 2026-10-13 | 49 min |
| Battling Fear at the Wheel — with Tom Roberts | 2026-09-30 | 55 min |
| Catch-Up Show! — Nürburgring Recap, Burnout Advice, and Jeff’s Big Ann | 2026-09-15 | 53 min |
| IndyCar’s Bravery Problem — with RACER founder Paul Pfanner | 2026-09-02 | 35 min |
| Crappy Miatas, Endurance Porsches, and Other Fun Diseases — with TJ + | 2026-08-18 | 50 min |
| FREE BONUS: The Hyper-Nerdy Sim Racing FAQ — with Balázs Remenyik | 2026-08-05 | 25 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.
It’s Not the Car is a podcast about people and speed. We tell racing stories and leave out the boring parts. Ross Bentley is a former IndyCar driver and a world-renowned performance coach. Jeff Braun is a champion race engineer with time in NASCAR and IMSA. Sam Smith is an award-winning journalist, a club racer, and a former executive editor of Road & Track magazine. We don’t love motorsport for…
About It's Not the Car
It's Not the Car is a motorsport podcast hosted by Sam Smith, Ross Bentley and Jeff Braun. The show, described on its website and in the feed, tells racing stories and explains the technical and human side of the sport, from IndyCar and NASCAR to sim racing and endurance events. Ross Bentley is described as a former IndyCar driver and performance coach, Jeff Braun as a race engineer, and Sam Smith as a journalist and former executive editor of Road & Track, according to the feed.
The feed lists 119 episodes released about every 14 days, with a median episode length of around 52 minutes. Apple Podcasts shows 170 ratings with an average of 4.9. These are the source's figures; audience size is an estimate, and we estimate 2,000 to 8,000 downloads per episode, mostly English-speaking motorsport fans in the United States, United Kingdom and Canada.
No sponsors are named in the feed or on the website, which links to an advertising page and a merchandise store. A host-read mid-roll would be priced at roughly $40 to $200 per episode, suiting racing gear, automotive accessories and motorsport event brands.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It's Not the Car can edit or remove this page at any time.
Questions about It's Not the Car
How much does It's Not the Car charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is priced at roughly $40 to $200. Final pricing is confirmed with the show directly.
What is It's Not the Car about?
It's Not the Car is a motorsport podcast hosted by Sam Smith, Ross Bentley and Jeff Braun. It covers racing stories, technical explainers and listener questions across IndyCar, NASCAR, endurance racing and sim racing.
How do I contact It's Not the Car about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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