Starbooked

Italjohn (@italjohn), a Norway-based electrical engineer, runs a DIY and gadget review channel with about 13,800 subscribers and a median of roughly 870 views per video. He posts about six videos a quarter, mostly long-form, covering VW Vanagon restorations, car stereos and camera accessories. Sponsored integration rates run about $150 to $250 per video, with affiliate links common.

Why brands book Italjohn

Engaged DIY viewers who buy car electronics and camera gear after watching reviews

  • Median of 870 views per video across a 13,800-subscriber channel
  • Recent Toyota stereo and Insta360 accessory videos drew 4,000 to 11,000 views each
  • Affiliate links and discount codes already drive purchases from reviews
Best forcar electronics launchesaction camera accessories
Watch forMedian views are modest and the channel has a small share of Shorts; expect a few hundred to a few thousand views per integration.

Brand fit report

Content

Topics, IAB taxonomy
Automotive45%
Technology40%
Hobbies & Interests15%
Formats
product review, how-to installation, unboxing, vlog
Tone
technical, practical
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
4 to 27 minutes

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutIs this product worth the money?How do I install it in my vehicle?Does it work as advertised?
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
15%women
85%men
Countries
🇺🇸 United States35%
Norway15%
🇬🇧 United Kingdom10%
🇩🇪 Germany8%
LanguagesEnglish 95%Norwegian 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
car electronics, action camera accessories, flashlights, smart home hardware
Affiliate links
Yes

Recent videos such as 'Scoutlite SparcO – 300 Lumens! Tiny Wearable Flashlight That's Seriously Bright' carry affiliate links and discount codes, but no sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions show product reviews and vehicle repair content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k8706

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 9 days ago.

Hi and welcome to my channel. I'm Johnny from Norway and work as an electrical engineer. I love technical challenges. This channel is all about product reviews and "how to" on my VW Vanagon and Vepas. Email for business inquiries only please. Email: johnny.reitan@gmail.com
Italjohn's own profile description on YouTube

Are you Italjohn? Claim or remove this profile.

About Italjohn

Italjohn is a Norway-based channel run by Johnny Reitan, an electrical engineer who describes himself as a lover of technical challenges (per his channel description). The channel posts long-form product reviews and how-to videos, mostly about his VW Vanagon and Vespa projects, car stereos, and action camera accessories. Uploads run about six videos per quarter, and videos typically run between four and twenty-seven minutes.

The audience is estimated to be mostly English-speaking hobbyists, with a meaningful minority from Norway. Viewers are likely car restorers, DIY enthusiasts and gadget buyers who want to know whether a product works before purchasing. Median views sit around 870 per video, with occasional spikes above 5,000.

Brands looking for detailed, trust-based reviews of automotive electronics or camera accessories should consider this channel. Sponsored integration typically costs $150 to $250 per video, which works out to roughly $20 to $35 CPM at the channel's median views, compared with $10 to $30 CPM for typical paid ads.

Written from Italjohn's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Italjohn can edit or remove this page at any time.

Questions about Italjohn

How much does Italjohn charge for a sponsored video?

Italjohn's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 870 views per video. Rates are estimates derived from channel metrics and are not published by the creator. Final pricing depends on deliverables and usage rights.

What does Italjohn post about on YouTube?

Italjohn posts product reviews and how-to videos about car stereos, Volkswagen Vanagon and Vespa projects, action camera accessories and flashlights. Most videos are long-form, with a steady stream of DIY installation content and hands-on gadget testing.

How do I contact Italjohn for a brand deal?

The creator's contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once you unlock the contact information.