Starbooked

Itaúsa (@itausaholding), a Brazilian investment holding company, publishes Portuguese-language finance and corporate videos on YouTube. With about 10,400 subscribers and a median of roughly 630 views per video, it posts around 50 uploads a year. Sponsored integrations are not offered; the channel is not a fit for paid brand deals.

Why brands book Itaúsa

Corporate finance channel for investor education; not a sponsorship inventory

  • Median of 627 views per video across about 50 uploads in the last 365 days
  • Top video reached 678,286 views, an investor education explainer
  • Channel is run by the company itself and shows no sponsorships in 416 videos
Best forBrand awareness for financial institutions only if aligned with the holding's own messagingInvestor relations and corporate reputation work
Watch forOwned corporate channel; sponsored placements are not available and the audience is small.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Careers10%
Books and Literature0%
Society20%
Formats
corporate video, interview, podcast-style episode, explainer series
Tone
formal, informative
Language
Portuguese
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for explainers, 8 to 16 minutes for interviews and events

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow dividends workhow to invest for the long termwhat the company's quarterly results mean
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇧🇷 Brazil95%
LanguagesPortuguese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover corporate results, investor education and events, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k62716
X–––
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 2 days ago.

A Itaúsa é uma holding brasileira de investimentos de capital aberto com mais de 50 anos de trajetória. Com portfólio diversificado de empresas líderes em seus segmentos e presentes em mais de 50 países, a companhia tem mais de 900 mil acionistas pessoas físicas e é uma das maiores bases acionárias na B3. A empresa investe nos principais setores da economia como financeiro, bens de consumo e infraestrutura, atuando com seriedade, ética, disciplina e confiança em todas as ações, decisões de investimento e relacionamentos que cultiva. Tem como propósito a criação sustentável de valor para os a
Itaúsa's own profile description on YouTube

Are you Itaúsa? Claim or remove this profile.

About Itaúsa

Itaúsa is a Brazilian investment holding company whose YouTube channel, @itausaholding, publishes corporate content in Portuguese. The channel carries results webcasts, executive interviews through the Itaúsa Cast, and the FinFacts explainer series on long-term investing and dividends. Uploads are roughly weekly, with about 50 videos in the past year, and the channel has around 10,400 subscribers.

The audience is small and likely made up of Brazilian retail investors, shareholders and people following the company's results. These are estimates based on the channel's content and language, not measured data. Median views sit near 630, with occasional spikes above 300,000 when an explainer or results event performs well.

Because this is a company-run channel that does not take sponsorships, it is not suited to paid creator campaigns. Brands looking for finance-adjacent reach should consider creators with a sponsorship track record. Starbooked's standard rate formula would apply at $20 to $35 CPM for long-form, but this channel has no sponsorship history and would not be a standard booking.

Written from Itaúsa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Itaúsa can edit or remove this page at any time.

Questions about Itaúsa

How much does Itaúsa charge for a sponsored video?

Itaúsa does not appear to take sponsored integrations; no sponsorship disclosures were found in its recent uploads. Based on median views of about 627, a sponsored placement would fall under standard long-form pricing of $20 to $35 per 1,000 median views, but availability is unlikely.

What does Itaúsa post about on YouTube?

The channel posts Portuguese-language corporate content: quarterly results webcasts, executive interviews in the Itaúsa Cast, sustainability and governance talks, and the FinFacts series explaining dividends and long-term investing for individual investors.

How do I contact Itaúsa for a brand deal?

Contact details for this channel unlock on Starbooked for $0.80. Itaúsa is not a boosted creator, so it cannot be booked through Starbooked, and brand deals are unlikely given the company-run nature of the channel.