ITS UP THERE PODCAST W/LOONEY
It's Up There Podcast with Looney, hosted by Looney (also known as BIG LOON), covers music industry business, record label contracts and hip-hop news. The show has 388 episodes, released roughly every six days, with a median length of about 75 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with host-read rates of $90 to $630 per episode.
Weekly hip hop industry commentary with a long archive and an active listener base
- 388 episodes since 2017 with a steady weekly cadence and long-form episodes of roughly 75 minutes
- Apple Podcasts rating of 4.4 from 154 ratings, with 126 five-star reviews
- Distributed through iHeartPodcasts, with coverage of music business, contracts and rap industry news
Brand fit report
Content
- Formats
- co-hosted banter, interview, solo monologue
- Tone
- candid, confrontational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- about 60 to 90 minutes
Audience
Commercial
- Brands seen
- iHeartPodcastsThe Black Effect Podcast Network
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is distributed by iHeartPodcasts and The Black Effect Podcast Network.
Suitability GARM Brand Safety Floor + Suitability
Episode titles reference murder-for-hire charges, a robbery, and a federal inmate call, and the feed is not flagged explicit, but the show is rap-industry commentary with frequent crime coverage.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.iheart.com/podcast/269-its-up-there-podcast-… |
| Apple Podcasts | podcasts.apple.com/podcast/id1317524092 |
| RSS feed | www.omnycontent.com/d/playlist/e73c998e-6e60-432… |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Loon EXPOSES Boosie Feared Jail & Lost $600K, Then GOES OFF on J Princ | 2026-10-12 | 1 h 24 min |
| Loon GOES OFF on Chief Keef After Q50’s Death & Says Drill Music Is a | 2026-10-06 | 1 h 13 min |
| EST Gee On Lil Durk Case, Pooh Shiesty, Gucci Mane, Future & Almost Dy | 2026-09-28 | 1 h 43 min |
| Loon EXPOSES the SHOCKING REASON the JURY Will NOT CONVICT Lil Durk - | 2026-09-24 | 1 h 44 min |
| Loon Tells FULL TRUTH About Lil Durk’s Second Trial & What the First J | 2026-09-23 | 54 min |
| Loon EXPOSES Akademiks’ Police Costume & Lil Durk’s Circle Praising Hi | 2026-09-22 | 54 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 6 days.
Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There…
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About ITS UP THERE PODCAST W/LOONEY
It's Up There Podcast with Looney is a music industry show hosted by Looney, also known as BIG LOON, according to the show's feed and description. The show covers podcast and record label business, contracts and hip hop news, with episodes published weekly and running about 75 minutes. The Apple Podcasts listing shows 154 ratings with an average of 4.4.
The show is distributed through iHeartPodcasts and The Black Effect Podcast Network, per the feed and Apple Podcasts. Its audience is estimated, not reported, to be mostly English-speaking US listeners interested in rap and music business, with estimated downloads of 5,000 to 25,000 per episode.
No sponsors were seen in the last 20 episodes. Based on the estimated audience, a host-read mid-roll would cost about $90 to $630 per episode, suiting music, audio and consumer brands reaching hip hop listeners.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. ITS UP THERE PODCAST W/LOONEY can edit or remove this page at any time.
Questions about ITS UP THERE PODCAST W/LOONEY
How much does It's Up There Podcast with Looney charge for a podcast sponsorship?
Estimated host-read mid-roll rates range from about $90 to $630 per episode, based on estimated downloads of 5,000 to 25,000 per episode at $18 to $25 per thousand. Actual pricing should be confirmed with the show.
What is It's Up There Podcast with Looney about?
The show covers music industry business, record label contracts, podcast business and hip hop news, with commentary on rappers and industry figures. Episodes publish weekly and run about 75 minutes.
How do I contact It's Up There Podcast with Looney about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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