Starbooked

Jan Welch (@janwelch), based in the United States, runs the Then And Now channel, which covers his history in aggressive inline skating and big wheel blading. With about 7,900 subscribers and a median of roughly 7,500 views per video, he posts several times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Jan

Archive-driven skate channel with a loyal niche following around 7,500 median views

  • Median of about 7,500 views per video and a 90th percentile near 24,000 views
  • Engagement rate of 3.8 percent, with likes at 3.7 percent of views
  • Estimated sponsored integration of $150 to $250 per video, roughly $20 CPM for long-form, but most uploads are Shorts, so the $4 to $8 per 1,000 views Shorts rate applies
Best forskate and action sports gearnostalgia-driven retail brandsawareness campaigns in the inline community
Watch forMostly archival content and very short clips, so the audience is niche and views are modest.

Brand fit report

Content

Topics, IAB taxonomy
Sport70%
Lifestyle (sociology)30%
Formats
archival skate clips, short trick compilations, documentary-style interviews
Tone
nostalgic, informative
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for most uploads, with occasional long-form documentaries

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutwhich skater or trick is shown in a clipthe history behind a filmed video or magazinewhich inline skates or gear are used
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
15%women
85%men
Countries
🇺🇸 United States40%
🇫🇷 France10%
🇪🇸 Spain5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Clips show high-impact falls and injuries, such as 'Chris Haffey fall off roof after failed zero ao topacid attempt (2005)', but no profanity or adult content appears in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.9k7.5k0
Instagram–––

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 216 days ago.

Hi! Jan Welch here! Welcome to Then And Now, a YouTube channel taking a look into my past and present within the sport of inline skating. The channel will feature documentary-style interviews with people I've worked with inside the industry, the skaters I've filmed, and the friends I've made along the way. Over the years, I've amassed photos and videos of each person that I'll include in these episodes. This channel will document my past and present in the sport, both in aggressive skating and big wheel blading. I will have episodes of myself skating, my history in the sport, projects I've w
Jan Welch's own profile description on YouTube

Are you Jan Welch? Claim or remove this profile.

About Jan Welch

Jan Welch (@janwelch) is a United States-based creator who posts on YouTube as Then And Now. The channel documents his history in aggressive inline skating and big wheel blading through archival clips, filmed videos, and documentary-style interviews with skaters he has worked with. Per the channel description, the channel covers projects he has worked on and magazine eras such as Scum and Daily Bread.

The channel has about 7,900 subscribers and roughly 2.9 million lifetime views across 429 videos. Most uploads are very short Shorts, with a median of about 7,500 views per video. The audience is estimated to be largely adult skating enthusiasts, mostly men, based mainly in the United States. Those figures are estimates, not platform-reported data.

No sponsorships were found in recent uploads. Estimated rates are $150 to $250 per video, which compares with typical paid ad CPMs of $10 to $30. Brands in skate gear or retro sport lifestyle may find the audience a fit.

Written from Jan Welch's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Jan Welch can edit or remove this page at any time.

Questions about Jan

How much does Jan Welch charge for a sponsored video?

Based on estimated metrics, Jan Welch's sponsored integrations are estimated at $150 to $250 per video. Rates are based on median views and short-form format, and are not a published price. Contact details unlock on Starbooked for $0.80.

What does Jan Welch post about on YouTube?

Jan Welch posts archival inline skating clips, filmed tricks from the 2000s, and documentary-style interviews with skaters. The channel covers his history in aggressive skating and big wheel blading, drawn from his own video archive.

How do I contact Jan Welch for a brand deal?

The creator's contact details are available on the Starbooked profile after unlocking them for $0.80. Boosted creators can also be booked directly through Starbooked.

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