JEMMA (@jemmagirl), a New York-based channel run by the work bag brand JEMMA, posts short vertical clips about its functional work bags and travel accessories. It has about 1,900 subscribers and a median of roughly 1,100 views per video, with irregular uploads of about 20 per year. Sponsored integrations would cost about $150 to $250 per video.
Work bag brand channel with a strong fashion and professional-women audience
- Median of about 1,149 views per video across 164 uploads
- Shorts make up 68% of uploads, with median length around 42 seconds
- Top recent post, 'The bag for women in finance', reached about 2,000 views
Brand fit report
Content
- Formats
- short product showcase, bag tour, vlog-style day in the life
- Tone
- polished, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- handbags, travel accessories
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own account, with product posts like 'Introducing MOLLY Travel Toiletry Case'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover work bags, travel and everyday style with no flagged content, including 'When you travel 30+ times a year for work.'
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶What’s In My Work Bag | Realtor Edition · 642 views
▶The EMMA Work Bag takes on Spring. · 2k views
▶The JEMMA Bag effect .... #workbag2026 #JEMMAGirls · 1.1k viewsLast three uploads, latest 197 days ago.
The Iconic Work Bag Brand We're reinventing the carry game with style & versatility for the way you live. Stayed tuned for the latest videos from our #JEMMAGirls! Follow us on IG and TikTok @jemmagirlnyc ❤️ CONNECT WITH JEMMA Discover more on https://www.jemmabag.com Instagram: https://www.instagram.com/jemmagirlnyc TikTok: https://www.tiktok.com/@jemmagirlnyc_ Facebook: https://www.facebook.com/jemmabag/
About JEMMA
JEMMA is the YouTube channel of the work bag brand JEMMA, which posts short vertical videos showing its functional and luxury-leaning handbags, travel cases and everyday carry looks. Most of the 164 uploads are Shorts under about a minute, and the channel publishes roughly 20 videos a year, with recent months slower. Based on the titles and tags, the audience is likely working women and fashion-minded shoppers, mostly in the United States. These audience figures are estimates.
The channel has about 1,900 subscribers and a median of around 1,150 views per video, with its best posts reaching about 2,000 to 4,000. Sponsored integrations would generally be priced at about $150 to $250 per video. At that range the effective CPM is roughly $130 to $220 per 1,000 views, well above the $10 typical for paid ads, so it fits brands wanting targeted fashion placement rather than mass reach.
This channel suits accessories, bag, and professional travel brands looking for a niche product-focused audience.
Written from JEMMA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JEMMA can edit or remove this page at any time.
Questions about JEMMA
How much does JEMMA charge for a sponsored video?
Based on its median of about 1,150 views and short-form content, a sponsored integration would be priced at roughly $150 to $250 per video. Rates are estimates from the channel's view data and should be confirmed directly with the creator.
What does JEMMA post about on YouTube?
JEMMA posts short videos about its work bags, travel cases and everyday handbags, often featuring women carrying them in work and travel settings. Most videos are under a minute and use hashtags such as #workbag2026 and #JEMMAGirls.
How do I contact JEMMA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.