Starbooked

Jesse Lane (@jesse_lane) is a United States-based YouTuber who teaches general contractors to systemize and scale construction businesses. His channel has about 59,800 subscribers and a median of roughly 1,600 views per video, with about one upload per week. Sponsored integrations are quoted at $150 to $250 per video, or $20 to $35 per 1,000 median views, and he also promotes his own software, Structur.

Why brands book Jesse

Reaches working general contractors with business-operations content

  • About 59,800 subscribers and a median of roughly 1,600 views per video
  • Recent top upload reached 24,093 views, showing reach beyond the core audience
  • Rate of $150 to $250 per video, or $20 to $35 CPM, compared with $10 to $30 CPM for paid ads
Best forconstruction software trialstrade tools and job-site equipmentbusiness services for contractors
Watch forMedian views are modest, and his own software is promoted heavily, which may crowd out sponsor placements.

Brand fit report

Content

Topics, IAB taxonomy
Business80%
Careers20%
Formats
talking-head lecture, YouTube Shorts, long-form interview
Tone
direct, instructional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 15 to 35 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to hire superintendents and project managershow to estimate construction projects accuratelyhow to scale a general contracting business past $1 million
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
10%women
90%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
construction software
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the creator promotes his own Structur software in video descriptions (for example, 'If I Started a Construction Company Today With $10,000').

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is business instruction for contractors with no flagged material in recent titles, such as 'The Hiring Mistakes That Let Toxic People Into Your #ConstructionBusiness'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube60k1.6k15

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 2 days ago.

I help general contractors systemize their construction business into a machine that gives them ultimate freedom in life! I post once per week so make sure to SUBSCRIBE to stay up-to-date with the content. ⚡️Get Started with Structur software for Free at https://structur.com/ Follow me on Instagram @jesselane Text me (904) 500 2274 Email: hello@structur.com
Jesse Lane's own profile description on YouTube

Are you Jesse Lane? Claim or remove this profile.

About Jesse Lane

Jesse Lane (@jesse_lane) is a United States-based creator who posts business instruction for general contractors. According to his channel description, he helps contractors systemize their construction businesses, and his website describes Structur, a construction software platform. Recent long-form videos cover hiring superintendents, estimating, cash flow, and design-build margin, and he posts roughly one upload per week alongside short clips.

The channel has about 59,800 subscribers and a median of roughly 1,600 views per video. Audience composition is estimated: viewers are likely working contractors and owners, mostly in the United States. These are estimates, not platform-verified figures.

Brands seeking to reach general contractors may find this channel useful. The estimated rate is $150 to $250 per video, or $20 to $35 CPM against $10 to $30 for paid ads. It suits construction software, trade tools, and business services.

Written from Jesse Lane's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Jesse Lane can edit or remove this page at any time.

Questions about Jesse

How much does Jesse Lane charge for a sponsored video?

Based on the channel's median views of about 1,600, the estimated rate is $150 to $250 per sponsored video. This is a computed range, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Jesse Lane post about on YouTube?

He posts business instruction for general contractors, including hiring superintendents, estimating construction projects, cash flow, and scaling past $1 million in revenue. He publishes roughly one long-form video per week plus short clips.

How do I contact Jesse Lane for a brand deal?

The creator's contact details, including an email listed in the channel, unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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